(PARK CITY, UTAH - September 29, 2023) — U.S. Ski & Snowboard announced David McCann as its new Director of Sport Education. With a distinguished background spanning across several prominent sports organizations, McCann is a celebrated sports education leader.

McCann is no stranger to U.S. Ski & Snowboard, having acted as the organization’s Director of Educational Services from 2003-08. His journey has also included leadership roles at various other Olympic National Governing Bodies, including USA Volleyball, USA Rugby and USA Boccia, as well as within leadership at the University of Illinois, where he taught classes and provided consulting services and crucial resources to sports organizations across the state. McCann also served as the Director of Coaching Education for the U.S. Olympic & Paralympic Committee. Throughout his career, McCann has personally trained over 3,000 sport coaches and instructors in clinics and workshops, making a lasting impact on the field. 

During his previous tenure at U.S. Ski & Snowboard, then the U.S. Ski and Snowboard Association, McCann developed numerous award-winning educational materials, generating over 1 million dollars in revenue for the organization. In his current role, McCann will continue to enhance the comprehensive coaches education experience for our domestic and international coaches. He will also collaborate closely with our club development program to ensure that our youth and elite athletes have access to a world-class pipeline for their growth and success. 

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2023, competing in ten teams; alpine, cross country, freeski, freestyle moguls, freestyle aerials, snowboard, nordic combined, Para snowboard, Para alpine, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org 

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FOR MORE INFORMATION CONTACT:
U.S. Ski & Snowboard
Leann Bentley
Communications Manager
leann.bentley@usskiandsnowboard.org 

(PARK CITY, UTAH - Sep. 28, 2023) – U.S. Ski & Snowboard has been selected as the recipient of the esteemed Jake Burton Award by Protect Our Winters (POW). The award, won previously by companies like Burton, Strava, New Belgium and more, was presented to U.S. Ski & Snowboard at POW's Leadership Summit in Reno, Nevada in September. 

Named in honor of snowboarding legend Jake Burton, the Jake Burton Award recognizes partners who have demonstrated leading the charge in creating cultural shifts needed to take on climate as a community. The criteria for the award include influencing the cultural shift through brand platforms, a willingness to challenge the status quo and integrating climate action into the DNA of the brand.

“Jake Burton’s passion and dedication built a movement in snow sports. He challenged the status quo every step of the way paving the path for a new sport, lowering barriers to entry and instilling the ethos that we should preserve the outdoors for all future generations,” said Torrey Udall, Executive Director of POW. “This year, the U.S. Ski & Snowboard Team honored Jake’s legacy by bringing the urgency of climate to the forefront and using its voice and influence to affect change. We are grateful to U.S. Ski & Snowboard for their partnership, collaboration and dedication.”

POW nominated U.S. Ski & Snowboard and Aspen Snowmass for their collaborative efforts at the Stifel America’s Downhill at Aspen, at which the organization and resort worked to champion sustainable practices and environmental responsibility, and the 2023 FIS World Alpine Ski Championships. U.S. Ski & Snowboard collaborated with POW and Kappa to create climate change-themed alpine race suits for the World Championships, designed to bring attention to the melting glaciers around the world. The suits were worn on the sport's biggest stage by the sport's biggest stars to show the organization’s commitment to furthering the fight against climate change. 

"We are deeply honored to receive the Jake Burton Award from POW," said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. "This recognition reaffirms our dedication to mitigating climate change's impact on our winter sports and we look forward to continuing our efforts, knowing there is still so much more we could do."

This recognition reiterates U.S. Ski & Snowboard's commitment to combating climate change and protecting our winter playgrounds. U.S. Ski & Snowboard and POW will continue to collaborate on initiatives that promote environmental sustainability and raise awareness about the urgent need for climate action within the winter sports community and beyond. 

Don’t delay! The early bird registration deadline is 5 p.m. (MDT), Sunday, Oct 15. Register now to beat the rush!  

Price increases go into effect beginning Oct. 16. Members may renew online at my.usskiandsnowboard.org today! This deadline only applies to individual members.

Important reminders:

• Please remember to check the cart on the right to see if the membership has been pre-populated based on the membership held last season.

• Membership information including categories, descriptions, pricing and benefits may be found here. 

• A U.S. Ski & Snowboard Family Membership cap of $500 is provided for immediate family members registering at once. If your family’s U.S. Ski & Snowboard memberships total more than $500, please contact Member Services for a rebate by email, chat or phone with the names and membership numbers for your family. A refund check will be sent via mail. (Division dues, FIS registration and merchandise not included.) 

• Add additional U.S. Ski & Snowboard memberships for only the cost of the highest membership. For example, a freestyle competitor may add an alpine competitor membership at no additional charge. An alpine coach may add an alpine master’s membership at no additional charge. (Division dues and FIS registration not included.)

We encourage you to reach out to Member Services for assistance. We're here to help! 

Member Services
435.647.2666
membership@usskiandsnowboard.org
www.usskiandsnowboard.org

For the seventh year, Ron Kruszewski, who serves as Chairman of the Board and Chief Executive Officer of Stifel Financial Corp. and a trustee of U.S. Ski & Snowboard, hosted his annual U.S. Ski & Snowboard fundraiser. The event broke records, raising over $1 million.

This year's theme was "Mikaela's Roadhouse," designed to celebrate Mikaela Shiffrin's record-setting 88 World Cup wins, complete with Route 88 signs throughout the venue.

It was a star-studded night with country sensation Dierks Bentley as the night’s primary entertainer alongside Stifel U.S. Alpine Ski Team athlete and two-time Olympic champion Mikaela Shiffrin and 2022 world champion Hanna Faulhaber and two-time Olympic medalist Alex Ferreira, both of the Stifel U.S. Freeski Team. Many key St. Louis sports figures were in attendance, including Blues, Cubs and Cardinals players.

“Thank you so much,” said Stifel U.S. Freeski Team athlete Hanna Faulhaber “The St. Louis event was a blast and I know the team is incredibly grateful for the support.”

Mikaela Shiffrin also thanking the St. Louis community for showing up to the event in her recent post, "Thank you to the St. Louis community for showing up once again," said Shiffrin "The event was just so much fun and I’m excited we were able to raise so much money for all sports and disciplines at U.S. Ski & Snowboard!"

One highlight of the evening included Shiffrin joining Bentley on stage for a surprise performance in front of U.S. Ski & Snowboard trustees and guests.

The event, hosted by Kruszewski and Amanda Perkins, along with support by U.S. Ski & Snowboard partner Textron Aviation, has quickly become one of the organization's largest fundraisers. Trustees, long-time supporters and guests were in attendance to break the all-time fundraising record at this event, with all proceeds directly benefiting the U.S. Ski & Snowboard athletes as they begin their 2023-24 competition season.