Two-time Olympian, X Games gold medalist, and now film producer Maggie Voisin has premiered her first-ever ski film Swiftcurrent. Maggie teamed up with Good Company’s Kyle Decker to piece together competition, backcountry, and lifestyle content making for one of the most well-rounded ski segments to hit the internet.

On February 2, 2020, two-time Olympic champion Mikaela Shiffrin’s world stopped turning when her dear father, Jeff Shiffrin, unexpectedly and tragically passed away. Shortly thereafter, the entire world came to a halt as COVID-19 swept the globe. 

With challenges, come opportunities. 

U.S. Ski & Snowboard athletes perform quite literally on the edge—on their skis and their boards—gaining an edge over the competition is the difference between earning a podium or not, and in one medal versus another. As skiing and snowboarding has evolved over time, so too has U.S. Ski & Snowboard’s understanding of what makes an athlete successful. When the difference between success and failure is on the edge, finding a competitive advantage becomes paramount. 

The nature of a competitive athlete is to be on the road, traveling the globe to chase podiums, climb rankings, and secure a position at the top of one’s sport. For snowboarders, the “top of one’s sport” takes on a few different meanings. Does it mean landing a closing segment in a Teton Gravity Research annual film? Is it going viral with a street edit? Or is it earning a spot at the top of an Olympic podium?