(PARK CITY, UTAH OR SAN DIEGO, CA – August 30, 2023) – U.S. Ski & Snowboard and Knockaround Sunglasses officially announce a partnership through 2026. As part of the partnership, Knockaround has exclusive selling rights of sunglasses and goggles at seven key events throughout the season for the next three years.

“We are immensely proud for Knockaround Sunglasses to launch into the snow spotlight as the official sunglasses and snow goggles partner of the U.S. Ski and Snowboard Team,” said Jeffrey R. Hennion, CEO of Knockaround. “Just as their athletes relentlessly pursue excellence on the slopes, Knockaround is dedicated to crafting eyewear that meets the highest standards of quality and style. Together, we’re setting our sights on a brighter, snow-capped future.”

As the official sunglasses and goggles sponsor of U.S. Ski & Snowboard, Knockaround will be creating specially designed U.S. Ski & Snowboard eyewear and will be on site during the following 2023-24 events: Stifel Killington Cup, both Toyota Grand Prix events at Copper and Mammoth, the Visa Big Air presented by Toyota at Copper, the Intermountain Health Freestyle International at Deer Valley, Waterville Valley Freestyle World Cup, the Stifel Palisades Tahoe Cup and the Stifel Aspen Winternational presented by United. Aggregate Sports aided in brokering the partnership.

“We are very excited to have Knockaround on board for the next three years,” said Trisha Worthington, Chief Revenue & Philanthropy Officer of U.S. Ski & Snowboard. “They are a brand that matches the personality of not only our teams, but our passionate fans too.”

The partnership will bring forward fashionable, high-quality UV protection and optimal vision products to a community of athletes and fans that seek out functional gear for all their activities, on and off the mountain.

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About Knockaround
Knockaround is the original, affordable sunglasses company from San Diego, founded by Adam "Ace" Moyer in 2005. Centered around durable shades that are both practical and stylish, Knockaround provides high-quality sunglasses that won't break the bank. Knockaround has grown to offer numerous different frame styles in a wide range of colors as well as ongoing Limited Edition special releases, collaborations, and an interactive "design your own" custom sunglasses shop. Knockaround Sunglasses have been featured in GQ, US Weekly, and The Today Show, and have been worn by countless celebrities including Matthew McConaughey, John Mayer, Natalie Portman, Snoop Dogg, and John Legend. For more information, visit https://knockaround.com/

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2023, competing in ten teams; alpine, cross country, freeski, freestyle moguls, freestyle aerials, snowboard, nordic combined, Para snowboard, Para alpine, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org 

FOR MORE INFORMATION CONTACT:

U.S. Ski & Snowboard
Leann Bentley
Communications Manager
leann.bentley@usskiandsnowboard.org 

Knockaround
Francisco Zambrano
Francisco@knockaround.com   
 

U.S. Ski & Snowboard announced today the first snowboard title partnership in history with Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft goods innovations and a Helen of Troy Limited (NASDAQ: HELE) brand, officially naming the team the Hydro Flask U.S. Snowboard Team. 

The Hydro Flask U.S. Snowboard Team includes athletes such as two-time Olympic champion Chloe Kim, the most decorated snowboard cross athlete of all time and two-time Olympic gold medalist Lindsey Jacobellis, and X Games champion and FIS Crystal Globe winner Dusty Henricksen. 

“I’m super excited about Hydro Flask coming on board as the title partner of the Hydro Flask U.S. Snowboard Team,” said Chloe Kim, two-time Olympic gold medalist and Hydro Flask U.S. Snowboard Team member. “This type of support is so important for our sport. The future of snowboarding looks very bright!”

“We are delighted to have Hydro Flask on board as the new title partner of the Hydro Flask U.S. Snowboard Team,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “This is the most significant partnership we’ve ever had for the snowboard team and also the perfect brand alignment. We are excited to work together and further support our incredible snowboard athletes.”

The partnership will bring additional financial and marketing support to the snowboard program over the next three years, extending through the 2026 Olympic Winter Games. This groundbreaking partnership unites two brands that hold mutual values, including a passion for the outdoors, a commitment to sustainability and a strong sense of community.  

“We are thrilled to be a part of the U.S. Snowboard Team. These athletes are creative and passionate, bringing an unrivaled level of energy to the outdoors, which we love to see,” said Larry Witt, President of Helen of Troy’s Home & Outdoor segment. ”With a shared dedication to style and performance, we are excited to help support and hydrate this talented group of individuals as they begin their journey toward the 2026 Winter Olympics."

“I’m stoked on this partnership with Hydro Flask,” said Dusty Henricksen, X Games champion and Hydro Flask U.S. Snowboard Team athlete. “It’s a great brand and a great fit for our team. I’m hyped for all of the athletes, and for the sport in general.”

Hydro Flask’s title sponsorship broadens a pre-existing partnership with U.S. Ski & Snowboard. The brand has been a named supplier to the team since 2019 and produced co-branded bottles and gear throughout the last four years. 

Expanding beyond the title partnership, Hydro Flask will also take on the role of associate partner at the Toyota U.S. Grand Prix events held at Copper Mountain, Colorado and Mammoth Mountain, California. Additionally, Hydro Flask will be involved in the Visa Big Air event taking place in Copper Mountain, Colorado.

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About Hydro Flask 

Hydro Flask® is the leader in high-performance insulated products that help people enjoy the things they love to do in the places they love to be. From the number one-selling water bottle* to soft goods innovations like the Day Escape™ Soft Coolers to the Outdoor Kitchen dining collection, Hydro Flask’s delightfully simple designs and go-anywhere durability delivers the perfect temperature when you need it. Founded in 2009 in Bend, Oregon, Hydro Flask inspires active outdoor lives with two simple words: Let’s Go! Its giving program, Parks For All, supports nonprofit organizations focused on building, maintaining, restoring, and investing in public green spaces so people everywhere can live healthier, happier, and more fulfilled lives. To learn more about Hydro Flask, Parks For All, and to see the full lineup of award-winning products, visit  www.hydroflask.com.

*According to third-party data

About U.S. Ski & Snowboard

U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2023, competing in ten teams; alpine, cross country, freeski, freestyle moguls, freestyle aerials, snowboard, nordic combined, para snowboard, para alpine, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.

FOR MORE INFORMATION CONTACT:

U.S. Ski & Snowboard
Courtney Harkins
Director, Marketing & Communications
courtney.harkins@usskiandsnowboard.org

Hydro Flask
TURNER PR
hydroflask@turnerpr.com
212-889-1700

(PARK CITY, UTAH - August 15, 2023) – U.S. Ski & Snowboard formally announced the extension of its partnership with Intermountain Health as its Official Healthcare Partner through 2027. Intermountain Health, a leading healthcare provider, will continue providing world-class care and support for the teams, as well as title naming to the Intermountain Health Freestyle International at Deer Valley through the next Olympics. 

"We are delighted to continue our partnership with Intermountain Health,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. "Together, we are fostering a culture of excellence, ensuring that athletes receive the highest standard of care and support. They remain steadfast in providing various resources to our team, and we’re excited to continue our relationship. I look forward to what we can accomplish as we gear up for next season!” 

Building upon the success of the partnership since 2019, Intermountain Health will once again serve as the title partner of the 2024 Intermountain Health Freestyle International at Deer Valley. The annual event is one of the most highly anticipated World Cups on the FIS Freestyle circuit, where the best moguls and aerials athletes in the world compete under the lights at Deer Valley Resort. 

Intermountain Health will remain as the title partner of the U.S. Ski & Snowboard Certified Center of Excellence Program, a program that marries the expertise of both Intermountain Health and U.S. Ski & Snowboard systems and implements them into various locations across Utah. Currently, three Utah locations exist: Intermountain Health Park City Hospital; Intermountain TOSH (The Orthopedic Speciality Hospital) in Murray; and the Intermountain McKay Dee Hospital in Ogden. 

New to the partnership, Intermountain Health will assume the role of title partner of the U.S. Ski & Snowboard’s Performance Medical Team, a new asset that focuses on providing unparalleled medical expertise and care to athletes. With this, all athletic trainers and physical therapists traveling with the U.S. Ski & Snowboard Team will wear co-branded Intermountain Health Performance Medical Team patches and branding on their outerwear. 

“Our partnership with U.S. Ski & Snowboard furthers Intermountain Health’s mission of helping people live the healthiest lives possible,” said Rob Allen, Intermountain Health President and CEO. “The freestyle event, Certified Center of Excellence Program, and the medical experts on the Performance Medical Team all underscore our joint commitment to health and the highest standard of excellence in care for athletes and our communities.” 
 

ABOUT U.S. SKI & SNOWBOARD

U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.

ABOUT INTERMOUNTAIN HEALTH 
Headquartered in Utah with locations in seven states and additional operations across the western U.S., Intermountain Health is a nonprofit system of 33 hospitals, 385 clinics, medical groups with some 3,900 employed physicians and advanced care providers, a health plans division called SelectHealth with more than one million members, and other health services. Helping people live the healthiest lives possible, Intermountain is committed to improving community health and is widely recognized as a leader in transforming healthcare by using evidence-based best practices to consistently deliver high-quality outcomes at sustainable costs.