Executive Leadership Team
Tiger Shaw, President and CEO
Tiger Shaw, a two-time Olympian whose business career includes past positions at K2 and Volkl Skis, DealerWire, DealerTrack, and Global Rescue, joined U.S. Ski & Snowboard initially as COO in 2013, becoming CEO in March 2014. Born and raised in Stowe, Vt., he grew up on the slopes of Mt. Mansfield. After moving through the ranks of the development system, he made the U.S. Ski Team a few years before the 1984 Olympic Winter Games in Sarajevo. He participated in his second Olympics in Calgary in 1988. During his athletic career, he won nine U.S. Championship titles, regularly finished in the top 10 at World Cups and held top-15 world rankings in two disciplines. Since his racing retirement in 1991, Shaw has been involved with the grassroots level of skiing, serving as head junior coach and on the board of Ford Sayre Ski Club in Hanover, N.H. A 1985 graduate of Dartmouth College in economics and engineering, he was an NCAA slalom champion while racing for Dartmouth. After completing his education, Shaw entered the ski industry, working as promotions and product manager for K2 Skis and vice president of operations at Volkl Sport America before pursuing opportunities in the evolving automotive industry. After five years managing Miller Automotive Group in northern New England, he co-founded DealerWire, a software and service provider for car dealership management later acquired by Dealertrack, Inc. In 2011, he joined Global Rescue as Senior Director of Response Services, a worldwide provider of integrated medical, security, intelligence, and crisis response services to corporations, governments and individuals. Since joining U.S. Ski & Snowboard, he has served the USOC as Vice Chair of the National Governing Bodies Council (NGBC) and as a member of the NGBC Leadership Liaison Group, working with the US Center for Safe Sport. He and his wife Kristin reside in Park City, Utah and they have three children, all former ski racers.
435.647.2001 I firstname.lastname@example.org
Nikki Kendrick, Director of Human Resources
Nikki Kendrick, SPHR, brings more than 15 years of experience as a Human Resources professional in the corporate sector, focused in particular on the ski industry, to U.S. Ski & Snowboard. Originally from Michigan and now living in Park City, Utah, Nikki graduated from Michigan State University with a Bachelor of Science Degree in Recreation Business Management. She is an avid skier and cyclist and recently earned her certification as a certified Nutrition Therapy Practitioner for personal growth. Prior to joining U.S. Ski & Snowboard, she was with Vail Resorts, the world’s leading mountain resort company, where her role as the Sr. HR Manager saw her engaged in labor relations, a major resort & leadership restructure project and had direct input into operational growth. Her skill set includes talent acquisition, total rewards management, employee relations, business law, and business restructuring, all of which are now providing exceptional value to U.S. Ski & Snowboard. Nikki’s vision with U.S. Ski & Snowboard is to develop initiatives to drive business results and facilitate a solid strategic alliance between organizational goals and the HR strategy. Her top priority is to provide athletic coaches with the best resources and to create leadership opportunities to enable them to help America athletes fulfill their true potential.
435-649-9090, ext. 2003 I email@example.com
Brooke McAffee, Chief Financial Officer
Brooke McAffee came to U.S. Ski & Snowboard after spending nearly a decade with the Sundance Institute, most recently as its CFO. She worked for the non-profit Sundance Institute since 2005 where she served as the director of finance before moving into the chief financial officer role. During her time at Sundance, Brooke led the organization’s finance department while managing a budget that increased from $15-million to $35-million. She also had a leadership role in strategic planning, legal, and merchandise operations for Sundance. Prior to 2005, she worked for Arthur Anderson, LLC and Neilson Elggren, LLC where her specialties were public, forensic, and investigatory accounting. A native of southern California, McAffee is a lifelong skier and athlete. She played division one soccer at Cal Poly San Luis Obispo, and has completed two Leadville 100 mountain bike races. In addition to her own athletic endeavors, she has provided support to her sister, Amber Neben, a two-time Olympian and world champion road cyclist. She and her husband Clint have been Park City residents for 17 years.
435.647.2002 I firstname.lastname@example.org
Andy McKeon, Chief Marketing Officer
enthusiastic NASTAR participant, keen snowboarder and mogul skier – knees pending. Andy, his wife Anna and two children - Lauren and Tucker and dog Tiki live in Park City, Utah.
435.649.9090 I email@example.com
Michael O'Conor, Chief Revenue Officer
Michael O’Conor brings more than two decades of commercial business development experience within the Olympic sphere to U.S. Ski & Snowboard. O’Conor joined the U.S. Olympic & Paralympic staff in 2000 as an OPUS (Olympic Properties of the United States) account manager. He was also Director of Partnership Marketing overseeing the sales, service and support for the U.S. Olympic Committee retail and services sponsors. In addition to his experience in Olympic marketing and sponsorship, O’Conor worked in the Minnesota Twins farm system as the Director of Operations and Ticketing for the AAA affiliate Salt Lake Bees. A graduate of Providence College in Rhode Island, where he majored in Marketing, he also holds a master’s degree in Sports Organization Management from the Université de Poitiers in Poitiers, France. Michael, his wife Shaunna, and their three children reside in Monument, Colorado.
435-649-9090 I firstname.lastname@example.org
Alison Pitt, General Counsel
A Utah native, Alison Pitt is a corporate attorney with substantial in-house legal experience focusing on corporate governance, intellectual property, contract drafting and negotiation, litigation management, as well as federal regulation. Prior to joining U.S. Ski & Snowboard, Alison was Vice President, Compliance and Deputy General Counsel at Nutraceutical Corporation where she spent more than seventeen years advising the executive and operations teams on federal and state regulatory compliance, and all facets of international and domestic corporate affairs, including mergers and acquisitions. Additionally, her corporate governance experience includes complex entity structure/registrations and drafting securities law compliance reports for NYSE and NASDAQ listed companies. Alison is the immediate past president and a board member of the Association of Corporate Counsel, Mountain West Chapter. Alison holds a Juris doctorate, master of business administration and a bachelor of science in accounting—all from the University of Utah. Alison is an avid long-distance runner, fly fisherman, and lifelong telemark skier, and volunteered thirteen years as an alpine ski patroller for Park City Mountain Resort. She lives in Park City with her spouse and son.
435-647-2004 I email@example.com
Mark Schneider, Chief Technology Officer
Mark Schneider brings a huge wealth of technology experience to U.S. Ski & Snowboard. His most recent post was Chief Technology Officer with Zipscene, the Cincinnati, Ohio based company specializing in understanding and predicting consumer-dining behavior through deep learning and artificial intelligence on the Amazon (AWS) and Google Cloud Platform (GCP). Additionally, he served as Chief Information Officer with Red Bull USA for six years and was an integral part of the incredible growth the company enjoyed in the U.S. market from 2007 through 2013. Mark sees numerous opportunities to integrate technology even more deeply with the athletes and fans of U.S. Ski & Snowboard, both in the live and broadcast arenas. He also sees technology as a way for athletes to increase their performance levels even further.
435.647.2010 I firstname.lastname@example.org
Trisha Worthington, Chief Development Officer, U.S. Ski & Snowboard Team Foundation
Trisha Worthington rejoined U.S. Ski & Snowboard in 2014 to oversee fundraising to support athletic programs through the U.S. Ski & Snowboard Team Foundation. She previously headed fundraising for the Foundation from 1995-2007, increasing its annual fund to $5 million and spearheading its $60 million Legacy Fund endowment, a portion of which funded U.S. Ski & Snowboard's Center of Excellence. Worthington served as executive director of the Park City Community Foundation since its inception in 2007. Her leadership of the Park City Community Foundation resulted in an investment of over $5 million into the community through grant programs and initiatives, including raising nearly $1 million in a single day of giving. She grew the foundation from its start to assets of more than $7 million. Worthington and her husband Trace, an Olympian and highly-decorated freestyle skier, live in Park City where they are raising two daughters.
435.647.2075 I email@example.com