(PARK CITY, UTAH - Nov. 2, 2023) U.S. Ski & Snowboard officially announced Hedlum as the exclusive non-alcoholic beer of U.S. Ski & Snowboard through November 2025. 

Hedlum, “the Official Non-Alcoholic Beer of Good Times,” based out of New York, recently burst onto the scene and offers a unique line of craft-style non-alcoholic brews. The brand stays true to offering a product that everyone can go all-in with, pairing perfectly with the goals of U.S. Ski & Snowboard, which include going all-out and continuously pushing the boundaries of sport. 

As the exclusive non-alcoholic beer of the team, Hedlum will hold the premium associate sponsor title at three domestic World Cup events: the Stifel Killington Cup, Toyota U.S. Grand Prix at Mammoth Mountain and the Visa Big Air presented by Toyota at Copper Mountain. Additionally, Hedlum will be served at U.S. Ski & Snowboard VIP hospitality events, the USANA Center of Excellence and fundraiser events. 

“Hedlum is proud to partner with U.S. Ski & Snowboard,” said Tim Dwyer, CEO of Hedlum. “Cheers to these athletes who inspire to be the best in the world, and we celebrate their exhilaration for their journey without the hangover!"

To learn more about HEDLUM, visit hedlum.com.

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ABOUT U.S. SKI & SNOWBOARD
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2023, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to fully funding the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.

ABOUT HEDLUM
HEDLUM, based in New York, is a non-alcoholic brewing company. Launched in the Summer of 2023, HEDLUM has hit the ground running going all-out with delicious, balanced flavors so their fans can go all-in on whatever they’re into-and make a clean getaway in the morning. As “the Official Non-Alcoholic Beer of Good Times,” HEDLUM is all about giving people permission to have fun – exactly as they are ,where they are, and who they’re with. Everyone should have a seat at the table, a stool at the bar, or a place at the party, whether they’re drinking or not.

For more information visit: www.hedlum.com

It was a night to remember in the big city. Athletes, supporters and fans returned to New York City for the organization's largest annual fundraiser: the New York Gold Medal Gala. The 57th version of the event was a great success, raising more than $2 million for U.S. Ski & Snowboard. 

No one reaches the top alone and this year's theme spoke to that. Each athlete was asked to invite a person who has been critical in their sport journey, and parents, siblings and coaches joined the 23 athletes in attendance, alongside more than 600 passionate supporters of the team.

The highlight of the evening included a moment between three-time Olympic medalist and the most decorated American cross country skier of all time Jessie Diggins and her mother, Deb Diggins. With Chad Salmela’s infamous "Here comes Diggins" Olympic call playing in the background, Deb introduced her daughter to the main stage for the night's keynote speech. Diggins spoke about one of the hardest and most rewarding races of her career, the 30k skate race, in which she brought home an Olympic silver medal in the 2022 Games, and why competing at this level is impossible to do alone.

"When we fail, we aren’t alone. We have our teammates, coaches, supporters, and of course, our parents there to pick us back up so we can go try again," said Diggins. "And I can’t even begin to tell you what your support means to me, but I’m going to try to show you – in the passion and energy that I put down into every race. And that’s what all our athletes are doing, in all our sports, all around the world this winter.”

The energy in the room was electric, and when it came time to bid on packages and donate to the team, the momentum was palpable. $2 million was raised, with every dollar going straight to the athletes as they continue their journey to becoming the best in the world. 

"We are incredibly fortunate to come back to this event each year and continue to raise the bar," said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. "The theme this year really highlighted how important it is to surround yourself with people that support you and it's a privilege to see who has inspired all of the athletes in our sports. It takes endless hours of work and dedication to reach this level, and the generous support from all those who donated will be crucial in their paths forward.”

Thank you to all of the supporters in the room and all who tuned in virtually. The 57th Gold Medal Gala event was made possible by the event co-chairs, Karen & John Arnold, Ali & Peter Jennison, and Kathryn & Bill Tyree as well as a committee of Foundation trustees, ambassadors and U.S. Ski & Snowboard staff. 

PARK CITY, UTAH (October 6, 2023) – FIS confirmed 11 FIS World Cups in the United States for the 2023-24 season—the most World Cups hosted on U.S. soil in history. 

The U.S. World Cup circuit begins in November and goes through early March, spanning coast to coast with four alpine events, one cross country World Cup, three freeski and snowboard events, two freestyle World Cups and one ski jumping World Cup. The calendar features two new World Cup locations: the first cross country World Cup in the states in more than 20 years in Minneapolis, Minnesota and an additional moguls World Cup in Waterville Valley, New Hampshire. 

“We are so excited to have such a robust lineup of World Cups in the United States this season,” said President and CEO of U.S. Ski & Snowboard Sophie Goldschmidt. “We broke records when we announced nine World Cups last season, and having 11 this season shows our commitment to bringing elite skiing and snowboarding competition to the states to inspire audiences from coast to coast.”

Alpine
The 2023-24 U.S. FIS World Cup circuit will begin on the east coast in Vermont with the alpine women racing giant slalom and slalom at the Stifel Killington Cup over Thanksgiving weekend. 40,000 fans are expected to cheer on the Stifel U.S. Alpine Ski Team women, including five-time Stifel Killington Cup champion and winningest skier of all time Mikaela Shiffrin, and top seven in the world slalom ranked skier and former University of Vermont racer Paula Moltzan.

The week after Killington, the men head to Beaver Creek, Colorado for the annual Xfinity Birds of Prey World Cup for a super-G and two downhills where the Stifel U.S. Alpine Ski Team men will lay it down on home snow. The team will be highlighted by 2022 Olympic silver medalist Ryan Cochran-Siegle and local favorite River Radamus who are sure to put on a show for the domestic crowd. 

The men’s World Cup tour returns to the United States at the end of February for the Stifel Palisades Tahoe Cup giant slalom and slalom at the famed 1960 Winter Olympics venue. Palisades Tahoe is known for its challenging terrain and for producing a number of current and past Stifel U.S. Alpine Ski Team members. 

To conclude the U.S. circuit, the men’s tour will head to Colorado at the beginning of March for the Stifel Aspen Winternational presented by United where fans will cheer on Colorado natives Jett Seymour and Radamus into the finish. Aspen Snowmass has hosted more than 100 World Cup races for both men and women over the years, including the World Cup Finals in 2017 and the Stifel America’s Downhill™ downhill and super-G races last season. Differing from last season, the 2024 event will be a giant slalom and slalom.

Freeski & Snowboard 
Freeskiers and snowboarders will once again descend on the slopes of Copper Mountain for the Toyota U.S. Grand Prix and the Visa Big Air presented by Toyota Dec. 13-16. The Toyota U.S. Grand Prix will feature halfpipe competition and the Visa Big Air presented by Toyota will showcase athletes debuting their latest tricks on a massive scale big air jump at “The Athlete’s Mountain.” The Toyota U.S. Grand Prix, which has been held at Copper Mountain since the early 2000s, is recognized as the longest running winter action sports tour. 

The best of the best slopestyle and halfpipe freeskiers and snowboarders from across the globe will return to North America for a week of action at Mammoth Mountain’s Unbound Main Park for the Toyota U.S. Grand Prix Jan. 31-Feb. 3. Top Stifel U.S. Freeski Team athletes scheduled to appear will include Olympic gold medalist Alex Hall, Olympic silver medalist Colby Stevenson, and 2023 World Championship gold medalists Hanna Faulhaber and Troy Podmilsak. 2023 FIS Crystal Globe winner Dusty Henricksen, 2023 World Championship bronze medalist Chris Corning and two-time Olympic champion Chloe Kim will be among the riders representing the Hydro Flask U.S. Snowboard Team.

Freestyle 
The FIS Freestyle World Cup calendar has two stops in the U.S. this season. New Hampshire’s Waterville Valley Resort, known as the birthplace of freestyle skiing, will host their first World Cup moguls and dual moguls World Cup Jan. 26-27—the mountain’s first freestyle World Cup in its history. Fans will be able to cheer on native New Englanders and Stifel U.S. Freestyle Ski Team skiers Kasey Hogg and Hannah Soar in the competitions. 

Competition continues with the Intermountain Health Freestyle International at Deer Valley Feb. 1-3 for aerials, moguls and dual moguls. This event is a staple on the freestyle schedule and brings in a big crowd of fans year after year. 2022 Olympic silver medalist Jaelin Kauf is expected to compete, as are 2022 Olympic champions Chris Lillis and Justin Schoenefeld. 

Cross Country
For the first time in more than 20 years, the U.S. is proud to host a COOP FIS Cross Country World Cup with the Stifel Loppet Cup in Minneapolis, Minnesota over Presidents Day Weekend. This World Cup will bring the best cross country athletes in the world to Wirth Park, a unique venue in the heart of the city. Three-time Olympic medalist Jessie Diggins, a native of nearby Afton, Minnesota and the first American athlete to win a cross country gold medal in the Olympics, will lead a strong Stifel U.S. Cross Country Ski Team in front of a sold-out crowd. 

Ski Jumping 
The FIS Ski Jumping World Cup circuit will head to Lake Placid for the second time since 1990 Feb. 9-12. The event will feature two men’s individual competitions and a team event. Thousands are expected to show up to cheer on the world’s best ski jumpers in the historic location of the 1980 Olympic Games. 

ALPINE
Nov. 25-26, 2023: Stifel Killington Cup, Killington, Vermont; women’s slalom/giant slalom
Dec. 1-3, 2023: Xfinity Birds of Prey, Beaver Creek, Colorado; men’s super-G/downhill/downhill
Feb. 24-25, 2024: Stifel Palisades Tahoe Cup, Palisades Tahoe, California; men’s slalom/giant slalom
March 2-3, 2024: Stifel Aspen Winternational presented by United, Aspen, Colorado; men’s slalom/giant slalom

CROSS COUNTRY
Feb. 17-19, 2024: Stifel Loppet Cup, Minneapolis, Minnesota; sprint/distance 

FREESTYLE
Jan. 26-27, 2024: United Airlines Waterville Freestyle Cup presented by ID One USA, Waterville Valley, New Hampshire; moguls/dual moguls
Feb. 1-3: Intermountain Health Freestyle International, Deer Valley, Utah; aerials/moguls/dual moguls 

FREESKI AND SNOWBOARD 
Dec. 13-16, 2023: Toyota U.S. Grand Prix, Copper Mountain, Colorado; halfpipe
Dec. 13-16, 2023: Visa Big Air presented by Toyota, Copper Mountain, Colorado; big air
Jan. 31- Feb. 3, 2024: Toyota U.S. Grand Prix, Mammoth Mountain, California; slopestyle/halfpipe 

SKI JUMPING
Feb. 9-12: FIS Ski Jumping World Cup, Lake Placid, New York; large hill/super team large hill