Mikaela Shiffrin on 'Most Powerful Women' Adweek Cover
Two-time Olympic champion Mikaela Shiffrin (Eagle-Vail, Colo.) is featured on the cover of Adweek in their "The Most Powerful Women" edition, in a white sports bra and leggings looking strong, bearing her six pack and a fierce expression. In an article entitled, "How the World's No. 1 Female Ski Racer Turns her Winning Streak into Marketing Gold," Shiffrin discusses her social media strategy, what it's like to balance athletics with sponsor and social media obligations (and the importance thereof), the best advice she's received (hint: it'll make you smile), pay equality in alpine ski racing, and more.
For the second straight year, Shiffrin was the top earner on the FIS Alpine World Cup circuit, and she's excited about it. "But the great thing about ski racing is that in terms of athletes’ pay, it’s really equal" Shiffrin reflected. "It’s probably the most gender-equal sport or business out there. For instance, this year compared with the top male athlete, [Austrian World Cup alpine ski racer] Marcel Hirscher, I actually made more than him in prize winnings. Some of that depends on which races you win because not every race has equal prize money for first place, second place, third place and beyond. But for me that was like a really, really cool thing to see just in gross income, prize money standings that I was just right equivalent with Marcel—slightly above, actually."