U.S. Ski & Snowboard Partners with Staples Promotional Products to Launch New Line of Branded Merchandise
U.S. Ski & Snowboard has named Staples Promotional Products (SPP), a division of Staples, Inc., as the official licensee managing its new line of branded merchandise, e-commerce website and its partners’ and affiliates’ promotional merchandise programs.
“We couldn’t be happier to partner with SPP to bring U.S. Ski & Snowboard consumer merchandise to the next level,” said U.S. Ski & Snowboard Chief Revenue Officer Michael O’Conor. “The company’s industry-leading promotional products are creative and exciting, and this is the next step in branded merchandising and e-commerce for U.S. Ski & Snowboard. We’re also excited to offer an enhanced consumer shopping experience that will inspire fans to support the team with branded gear throughout the Olympic season and beyond.”
SPP has worked with the U.S. Olympic & Paralympic Committee for nearly 30 years on sponsorship merchandise programs. Its experienced Olympic merchandising team will continue to work closely with U.S. Ski & Snowboard to expand their curated seasonal retail collections enabling fans to proudly show their support for the U.S. Ski & Snowboard Team as the athletes go for gold at the 2022 Olympic Games in Beijing.
“Staples is thrilled to be part of the U.S. Ski & Snowboard family,” said Donna Armstrong, Director of Olympic Partnerships at SPP. “As we lead up to the Beijing Olympic Games, SPP looks forward to supporting the fans with exciting U.S. Ski & Snowboard merchandise. I have been a part of the Olympic and Paralympic movement since 1999 and I couldn’t be more delighted to partner with one of the premier U.S. National Governing Bodies.”
Hosted on the U.S. Ski & Snowboard’s website, the e-commerce microsite will include branded retail collections of men’s, women’s and children’s apparel, and a branded accessory line.
To see the new offering from the cooperative, please visit shop.usskiandsnowboard.org.
About Staples Promo
Staples Promotional Products designs custom merchandise experiences that help businesses project their brands into minds and marketplaces around the world. Their online platforms improve business, brand, and engagement outcomes for small and large businesses alike; including over 300 Fortune-ranked enterprises. Clients depend on them to protect and enhance their powerful brands while lowering the total cost of branded merchandise and increasing supply chain compliance and transparency. Staples Promotional Products is a wholly-owned division of Staples Inc.
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the U.S.A, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2021, competing in seven teams; Alpine, Cross-Country, Freeski, Freestyle, Snowboard, Nordic Combined and Ski Jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the U.S.A, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org.
FOR MORE INFORMATION CONTACT:
Courtney Harkins, Elevate Communications/U.S. Ski & Snowboard – charkins@elevatecom.com, 978-314-1019