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U.S. Ski & Snowboard Names O’Conor First Chief Revenue Officer

By U.S. Ski & Snowboard
September, 11 2019
U.S. Ski & Snowboard Logo

PARK CITY, UTAH  - U.S. Ski & Snowboard announced the appointment of Michael O’Conor to the position of Chief Revenue Officer. O’Conor comes to the organization with almost two decades’ experience of commercial business development within the Olympic sphere.

O’Conor’s hiring at U.S. Ski & Snowboard is serendipitous, as he was first introduced to the Olympic movement in Utah. In 2000 he took a position with OPUS - the joint venture between the United States Olympic and Paralympic Committee (USOPC) and the Salt Lake City Olympic Organizing Committee - handling partnerships for the Sydney and Salt Lake Olympic Games. After a brief stint in the entertainment sector with the Sundance Institute developing corporate sponsorships, the call of sport beckoned O’Conor back to the USOPC where he has served in various roles in account management, event management, and sales. In 2011, he took over the commercial arm of the USOPC. Most recently, Michael has been working for the LA2028 joint venture with the USOPC, known as the U.S. Olympic and Paralympic Properties (USOPP).

As Chief Revenue Officer, O’Conor will report directly to U.S. Ski & Snowboard President and CEO, Tiger Shaw, and will be responsible for driving all commercial revenue for the organization. In separating the sales and execution sides of sponsorship, O’Conor and his team will create new and innovative ways of raising money to support the athletes so they can focus on what they do best: skiing and snowboarding.

“We are so excited to have Michael joining the U.S. Ski & Snowboard family,” said Shaw. “Michael has proven himself to be a leader in commercial strategy, specifically in the Olympic sports space. He has a deep understanding of how to meet the challenges of creating value in commercial partnerships. I have no doubt that his expertise, gleaned from his tenure at the USOPC and the USOPP, will benefit our organization and allow us to give our athletes the best environment in which to train and compete, with the needed funding.”

O’Conor has always been involved in sports, playing soccer and baseball growing up in East Hampton, New York. He came to skiing later in life, which has proven ruinous for him in his family’s snow sports standings (he has all bases covered with one of his three children favoring snowboarding) as all are shredders on the mountain, including his wife. 

“I cannot keep up with anyone in my family. I’ve only had one moment in the sun when it comes to snow sports when I was asked to present the awards for women’s slopestyle snowboarding at the Copper Grand Prix in 2015,” O’Conor said. “I was lucky enough to present Jamie Anderson with her first-place award. It was so cool, one of the best dad moments of my life! My kids were really impressed with me.”

Luckily for U.S. Ski & Snowboard, O’Conor’s track record in sales rates higher than his skills on the slopes. Over the past 10 years, he has achieved considerable success drawing in partners to the Olympic movement such as Hershey’s, Liberty Mutual Insurance, and Smucker’s. He will be leaving his most recent role working for the USOPP, where he was focused on creating a value proposition that includes getting the U.S. Olympic and Paralympic Teams and the Los Angeles 2028 Games to their sales goal.

“It is bittersweet to say goodbye to my friends and colleagues at the USOPP and the USOPC, but I am grateful to be staying involved with the USOPC’s mission through this new role,” O’Conor said. “Got to say I love my new office. Can’t beat being in the mountains!”