U.S. Ski & Snowboard, Infront Announce Global Broadcast Rights Deal Through 2025-26
PARK CITY, Utah – Ahead of the season-opening FIS Alpine World Cup event in Soelden, Austria, U.S. Ski & Snowboard, the Olympic National Governing for ski and snowboard sports in the USA, has announced its new broadcast deal with Infront, a leading full-service sports marketing company based in Zug, Switzerland.
The new agreement takes the existing partnership between U.S. Ski & Snowboard and Infront, which first began in 1998, through to the 2025-26 season and includes the global broadcast rights, ex USA, for all of U.S. Ski & Snowboard’s domestic Alpine Skiing, Ski Jumping (including Ski Flying), Nordic Combined, Snowboard and Freestyle Ski World Cup events. The portfolio of events includes the upcoming Audi FIS Ski World Cup in Killington, Vt. (November 24-25) featuring global superstar and double Olympic Gold Medalist Mikaela Shiffrin (Avon, Colo.) and the Beaver Creek Xfinity Birds of Prey, Audi FIS Ski World Cup (November 30 - December 2), featuring double Olympic Gold Medalist Ted Ligety (Park City, Utah). The global broadcast viewership for these events last season was approximately 91 million and 122 million respectively. Both Shiffrin and Ligety will be racing in the season-opening Audi FIS Ski World Cup event in Soelden, Austria October 27-28.
“We are delighted to lock in this rights deal with Infront,” said Dan Barnett, Chief Marketing Officer for U.S. Ski & Snowboard. “Infront is an incredibly important partner of our organization – without them, we would not be able to showcase the extraordinary feats of our marquee athletes to the hundreds of millions of ski and snowboard fans around the world.”
Adding to Barnett’s thoughts is Bruno Marty, Infront Senior Vice President Winter Sports, who said, “U.S. Ski & Snowboard is a highly valued partner and everyone at Infront is delighted to have prolonged our long-term partnership. Our global audience has many heroes to cheer for and this renewed agreement means that they will have even more access to watch their favorite stars and U.S. events for years to come.”