U.S. Ski & Snowboard Announces New Agreement with 20 Year Partner John Paul Mitchell Systems
U.S. Ski & Snowboard has announced it has agreed on a new partnership deal with John Paul Mitchell Systems (JPMS) in the hair products category.
JPMS’ partnership with U.S. Ski & Snowboard will highlight their product lines at domestic Freeski and Snowboard events, most notably the 2019 FIS Snowboard, Freeski and Freestyle World Championships, to be held in U.S. Ski & Snowboard’s own backyard of Park City, Utah, in February 2019. Freeskiing and snowboarding competitions celebrate an athlete’s unique style, as JPMS products empower those of all backgrounds to embrace their differences and celebrate their individual creativity. Freeski and Snowboard events will provide JPMS direct access to engage U.S. Ski & Snowboard’s large audience of Millennial and Generation Z snowsports fans with these exciting products through unique branded social, digital and broadcast assets, as well as direct-to-consumer opportunities within partner villages at U.S. Ski & Snowboard events. The JPMS event activations will also highlight the company’s commitment to anti-bullying, a cause JPMS champions.
U.S. Ski & Snowboard is proud to partner with JPMS, a company that shares similar values of integrity, passion, community and excellence. JPMS not only provides the highest quality of hair care available but is also dedicated to making the world a better place. As the first professional beauty company to stand up against animal testing, JPMS’ commitment to caring for people and for the planet is something U.S. Ski & Snowboard is excited to be a part of.
“JPMS’ commitment to our athletes and events has been an outstanding asset for U.S. Ski & Snowboard for 20 years, so our partnership is very exciting,” said Dan Barnett, U.S. Ski & Snowboard’s Chief Marketing Officer. “Our two organizations share very similar values, and enabling the JPMS brand to engage with our young, aspirational fan-base is hugely compelling for all involved.”
“As a long-time partner of U.S. Ski & Snowboard, we are delighted to be back on the slopes with them for another season of impeccable style,” said JPMS’s Vice President of Lifestyle Sports, Julie Solwold. “The passion U.S. Ski & Snowboard athletes have to push the boundaries of performance and creativity through their sports aligns with our philosophy of encouraging individuals to celebrate their own unique style on their canvas of choice. We look forward to a fun and colorful season with U.S. Ski & Snowboard this year!”