U.S. Ski & Snowboard and Orig3n in Multi-Year Partnership
U.S. Ski & Snowboard, the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, and Orig3n, Inc., the leader in lifestyle genetic testing, are excited to announce Orig3n as the Official Genetics Partner of the U.S. Ski & Snowboard Team. A pioneer in genetics and regenerative medicine research, Orig3n arms individuals with knowledge of their minds and bodies at a genetic level. As the Official Genetics Partner of U.S. Ski & Snowboard, Orig3n will help some of the world’s top athletes understand how to harness the power of their genetics in their journeys to podiums at the Olympics, World Championships and other events.
As part of the new agreement, Orig3n will work with the experts at U.S. Ski & Snowboard’s sports science lab at the U.S. Ski & Snowboard’s Center of Excellence headquarters in Park City, Utah, helping U.S. Ski & Snowboard develop specialized programs tailored to each team member’s biology, in order to improve each athlete’s training and performance.
Fans of U.S. Ski & Snowboard will also have the opportunity to engage with Orig3n through domestic event activations.
The partnership will officially kick off at the 2019 FIS Snowboard, Freestyle and Freeski World Championships, presented by Toyota, to be held in Utah Feb. 1-10, 2019.
“We are excited to welcome Orig3n into our family of partners,” said U.S. Ski & Snowboard’s Chief Marketing and Commercial Officer Dan Barnett. “Orig3n’s mission - to create a healthier future by helping us understand our bodies and minds on a genetic level - falls directly in line with U.S. Ski & Snowboard’s mission of creating the greatest snow sports athletes in the world. With the integration of Orig3n’s genetic tests into our sport science lab, we will be able to give athletes an edge in their training and performance, allowing them to better understand their bodies’ potential strengths and areas for development. Athletes, trainers and coaches will be able to make more proactive nutrition and fitness choices, helping us continue to push the boundary of performance in our sports,”
“We couldn’t be more excited or proud to be working with the U.S. Ski & Snowboard Team to enhance the training and development of U.S. Olympic athletes,” said Robin Y. Smith, CEO of Orig3n. “This partnership is a great example of how genetic science can be used by everyone to enhance aspects of their health and wellness. In this case specifically, U.S. Ski & Snowboard is adopting cutting edge technology and innovative approaches in partnership with Orig3n to build the best training and development plan tailored to the athlete’s inherent abilities.”