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U.S. Ski & Snowboard and Live Like Sam Launch Inaugural Live Like Sam Day

By Andrew Gauthier
October, 10 2019

U.S. Ski & Snowboard and Live Like Sam announced the inaugural Live Like Sam Day today. Live Like Sam was founded by Ron Jackenthal, the father of the late Sam Jackenthal, a Park City, Utah local and young man of strong character and values who was also a budding and promising world-class athlete. The 16-year-old freeskiing champion passed away in 2015 from injuries suffered in a training accident in Australia. 

Live Like Sam and the Sam Jackenthal Fund partnered with U.S. Ski & Snowboard in March of 2019 with the shared objective of providing young athletes the tools to succeed in sports and life with a sense of gratitude. Today, that partnership expands with the launch of Live Like Sam Day. October 10 holds a special significance as it marks the anniversary of Sam Jackenthal’s celebration of life in 2015.

“Live Like Sam Day is about spreading positivity and kindness, not only in a youth sports environment but across all communities,” said founder of Live Like Sam, Ron Jackenthal. “While Live Like Sam was founded following Sam Jackenthal’s tragic passing, the common thread that has kept his collective community together is a strong focus on the positive and what made Sam so special. Through Live Like Sam Day, we believe that by focusing on Sam’s outstanding qualities of kindness and positivity, we can make a difference both in the winter sports community and beyond.”

Live Like Sam Day is meant to be a celebration in which we can all remind ourselves of the Live Like Sam guiding principles. With a mission of flooding the internet and our communities with a sense of kindness and giving, U.S. Ski & Snowboard athletes, friends of Sam, and winter sports communities impacted by Sam’s tremendous spirit are currently filling their respective social media feeds with amazing, personal, heartfelt videos of love, selflessness, and compassion. 

Join us in keeping Sam's spirit alive by spreading kindness in our communities and throughout the world. Check out how U.S. Ski & Snowboard athletes are celebrating Live Like Sam Day below or create your own video to share across your personal social media accounts answering the following questions: 

• What does it mean to Live Like Sam?
• What are you doing today to Live Like Sam?
• What acts of kindness and giving are you doing today?
• What acts of kindness do you do all the time?
• What are the three Sam characteristics you admire and emulate the most?

For more information about Sam or Live Like Sam Day visit