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Pacifico Extends Partnership as Official Beer of U.S. Ski & Snowboard

By Leann Bentley
November, 7 2022
Pacifico activation at a domestic World Cup. (U.S. Ski & Snowboard).

(PARK CITY, UTAH)  — Pacifico® extends contract as the official beer of U.S. Ski & Snowboard for the 2022-23 season. Pacifico has been a premier corporate partner since January 2019 and will continue to serve our fans and athletes in the upcoming year.

Pacifico Clara®, a golden lager with a crisp, refreshing flavor, was first brewed in the small Mexican port town of Mazatlán in 1900, then rediscovered in Baja by California surfers. Excited by their find, the surfers loaded up a few cases of the rich golden lager into their van and returned north, becoming the first “importers” of Pacifico. With support from the surfing community, Pacifico has grown to be the beer for independent spirits who followed their own path. The brand has been a steadfast supporter of the U.S. Ski & Snowboard Team for years.

“We are very excited to extend our partnership with Pacifico as the official beer of U.S. Ski & Snowboard,” says Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “For years, Pacifico has been a loyal, creative partner and we look forward to having their great product on hand for our fans to enjoy at every domestic World Cup around the U.S.”

With the extension, Pacifico remains a partner throughout the 2022-23 season at hospitality events, après parties, vendor villages and within the competition spectating areas at each domestic World Cup event, including:

Freeski and Snowboard

  • Dec. 16-17: Toyota U.S. Grand Prix, Copper Mountain, Colorado; men and women’s halfpipe
  • Dec. 16-17: Visa Big Air presented by Toyota, Copper Mountain, Colorado; men and women’s big air
  • Feb. 2-4: Toyota U.S. Grand Prix, Mammoth Mountain, California; men and women’s halfpipe/slopestyle


  • Feb. 2-4: Intermountain Healthcare Freestyle International, Deer Valley, Utah; men and women’s aerials, moguls, dual moguls


  • Nov. 26-27: Killington Cup, Vermont; women’s slalom/giant slalom
  • Dec. 2-4: Xfinity Birds of Prey, Beaver Creek, Colorado; men’s super-G/downhill/downhill
  • Feb. 25-26: Palisades Tahoe, California; men’s slalom/giant slalom
  • March 3-5: Aspen World Cup, Colorado; men’s super-G/downhill


About Pacifico®

Pacifico Clara® is a golden lager with a crisp, refreshing, flavor. Founded in Mazatlán, Mexico in 1900, Pacifico was originally “imported” to the U.S. by Californian surfers who visited Baja, loved the beer and brought it back to the U.S. to share with other like-minded individuals. Those surfers epitomized the essence of Pacifico – independent spirits who followed their own path – and their spirit is carried on by the brand to this day. Explore the story that’s inspired countless others to Live Life Anchors Up by visiting and 

About U.S. Ski & Snowboard

U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit

For More Information, Please Contact:

U.S. Ski & Snowboard

Courtney Harkins, Director, Marketing and Communications



Stephanie McGuane