Fidelity Investments® Extends Sponsorship With Fidelity Path To Qualify Program
Fidelity Investments®, Official Sponsor of U.S. Ski & Snowboard since 2019, has extended its sponsorship through the creation of two new programs as athletes embark on their qualifying process for Beijing 2022.
Beginning this 2020-21 season, athletes from across all U.S. Ski & Snowboard disciplines will shift their focus to the Fidelity Path to Qualify during select domestic elite-level events. Each team has their own specific process for qualifying for the largest sporting event in the world, and the Fidelity Path to Qualify will guide fans and viewers through the milestones. In addition, stay up to date with the latest rankings by following updates on U.S. Ski & Snowboard’s website and social channels for the Fidelity U.S. Ski & Snowboard Qualifying Rankings. The Qualifying Rankings will reference existing points lists relevant to each sport and highlight the latest and most critical results to the qualification process.
The two new Fidelity programs will debut at the 2021 Intermountain Healthcare Freestyle International FIS Ski World Cup at Deer Valley Resort. The Feb. 6 Aerials World Cup marks the first domestic Olympic qualifying event for American ski athletes. U.S. aerial skiers who perform well will be one step closer to representing their nation in Beijing in 2022.
“We are thrilled to work with Fidelity Investments on these new programs,” said U.S. Ski & Snowboard Chief Revenue Officer Michael O’Conor. “Fidelity has been a key sponsor for us since 2019 and we are grateful for their continued commitment to our athletes as they push the boundaries of their sports. Through these programs we will be able to bring the excitement of the qualifying process to our fans and supporters as we ramp up to Beijing 2022 despite not being able to celebrate at domestic events together this season.”
About Fidelity Investments
Fidelity’s mission is to inspire better futures and deliver better outcomes for the customers and businesses we serve. With assets under administration of $9.8 trillion, including discretionary assets of $3.8 trillion as of December 31, 2020, we focus on meeting the unique needs of a diverse set of customers: helping more than 35 million people invest their own life savings, 22,000 businesses manage employee benefit programs, as well as providing more than 13,500 institutions with investment and technology solutions to invest their own clients’ money. Privately held for more than 70 years, Fidelity employs more than 47,000 associates who are focused on the long-term success of our customers. For more information about Fidelity Investments, visit https://www.fidelity.com/aboutfidelity/our-company.
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2021, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org