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Countdown to the 2022 Olympic Winter Games

Comcast NBCUniversal Launches SportsTech, A Global Accelerator for Sports Technology Startups

By U.S. Ski & Snowboard
January, 14 2020

Comcast NBCUniversal today announced the launch of SportsTech, a global accelerator for sports technology startups. SportsTech will feature an unprecedented partnership of three of Comcast NBCUniversal’s sports brands – NBC Sports, Sky Sports and Golf Channel – alongside NASCAR and two US Olympic sports organizations: U.S. Ski & Snowboard and USA Swimming. Comcast Ventures, the company’s San Francisco-based venture capital arm, will round out the partnership.  Each partner will serve on an advisory committee that influences the innovation priorities of SportsTech, and each will provide startups with direct access to strategic industry relationships, mentorship, and partnership opportunities.

Early stage startups from around the world are encouraged to apply for the inaugural class, which will begin in August, at www.comcastsportstech.com

Based in The Battery Atlanta/SunTrust Park, where Comcast Cable’s Central Division headquarters are located, the new accelerator is designed to provide sports tech startups with the resources and relationships to succeed by giving them access to a broad international consortium of advisors, a custom sports tech curriculum shaped by industry experts, and investment capital.  Partners will have early exposure to emerging sports tech trends and technologies that cross multiple sports, gaining insight into how these technologies can potentially reshape and benefit their businesses.

SportsTech is the third accelerator created by Comcast NBCUniversal in the last three years, joining LIFT Labs Accelerator, powered by TechStars, based out of the company’s global headquarters at the Comcast Technology Center in Philadelphia, and The Farm, powered by Boomtown, located in Atlanta.

We are delighted to introduce SportsTech to our suite of accelerators to help founders build sports technology and products, refine their business models, tell their stories, and benefit from the unique assets and talent of Comcast NBCUniversal,” said Sam Schwartz, Chief Business Development Officer, Comcast Cable.  “Comcast NBCUniversal has some of the most prominent sports brands and we are excited to partner with founders through SportsTech.”

“The demand for sports technology across the globe has never been greater, yet most sports startups don’t have access to the resources they need to succeed nor an ability to develop relationships with the right people inside the industry,” said Jenna Kurath, Vice President of Startup Partner Development, Comcast Cable.  “SportsTech will provide the curriculum and platform for founders to develop their ideas while obtaining mentorship from leaders in multiple sports, enabling them to further deploy their technologies to dramatically improve sports experiences for athletes and audiences alike.”

“Being nimble and pushing boundaries are key elements of our sports and familiar territory for entrepreneurs,” said Troy Taylor, Director of High Performance, U.S. Ski & Snowboard. “Several months ago, we approached Comcast and Boomtown seeking their help to explore, research and validate the ways in which wearable technology and artificial intelligence could enhance our athletes’ performance. The output of this exercise helped refine technology that will be implemented to improve the training regimen of U.S. Ski & Snowboard athletes ahead of the 2022 Olympic Winter Games. We’re thrilled with the results of our relationship and welcome continued proposals from startups seeking to help our athletes be more resourceful in their pursuit of podiums.”

Beginning in August 2020, SportsTech will offer a three-month custom-tailored program for up to 10 startups.  Initial focus areas will include technologies and products in several key categories:

  • Media & Entertainment
  • Fan & Player Engagement
  • Athlete & Player Performance
  • Team & Coach Success
  • Sports Venue & Event Innovation
  • Fantasy Sports & Sports Wagering
  • esports
  • Business of Sports

The deadline to submit an application for SportsTech is May 15.  The selected startups will reside in Atlanta for the duration of the program, operating out of SportsTech’s flagship location at The Battery at SunTrust Park, where Comcast’s The Farm accelerator is also based.  It will be directed by Boomtown Accelerators, a leading accelerator program headquartered in Boulder, CO.  Boomtown operates The Farm for Comcast NBCUniversal and has established itself as a preeminent home for early-stage startups. 

Comcast NBCUniversal has a proud history of supporting founders and startup communities, dating back to its own founder Ralph Roberts, who had the vision to see how a small cable startup in 1963 could transform into one of the most innovative global media and technology companies.  In addition to SportsTech and The Farm, run at the Central Division in Atlanta, the company also offers the Comcast NBCUniversal LIFT Labs Accelerator.  Both accelerators are currently accepting applications for startups from around the world to build and refine their business. To learn about the 2020 focus areas and apply, visit www.ComcastNBCULIFT.com and www.TheFarmATL.com.