Built Brands Named Official Protein Bar And Energy Gel of U.S. Ski & Snowboard Through 2022
U.S. Ski & Snowboard and leading protein and energy products company, Built Brands™ announced today a new multi-year partnership, making Built Brands™ the official protein bar and energy gel of the U.S. Ski & Snowboard Team through the 2022 season. Throughout the duration of the partnership, Built Brands’ diverse range of recovery and performance products - packed with protein and nutrients without compromising flavor - will help fuel some of the world’s top athletes.
“As a brand committed to healthy, great-tasting protein and energy products to fuel an active lifestyle, a partnership with U.S. Ski & Snowboard was only a natural fit,” said Nick Greer, Co-Founder of Built Brands. “We look forward to keeping some of today’s most competitive athletes energized on and off the mountain through 2022.”
Throughout the partnership, the Utah-based brand will keep U.S. Ski & Snowboard’s Park City headquarters, the USANA Center of Excellence, fully stocked with delicious and nutritious products so athletes can train harder and recover faster. Built Brands will also ensure teams have access to its wide-ranging product portfolio wherever they are in the world training and competing, which this season includes World Championships events for each team. Access to Built Brands™ beloved protein bars, along with its energy and protein supplements Built Boost® and BuiltGO™, means athletes can continue to push what’s possible on the snow. The brand will also have a presence at various domestic competitions and events.
“Built Brands is a standout among protein bars, protein gels and energy gels and this partnership reflects our shared goal of enabling our athletes to perform at their best,” said U.S. Ski & Snowboard Chief Revenue Officer Michael O’Conor. “Our athletes push their bodies to achieve exceptional feats and so require high-quality fuel to stay at the top of their game. We are excited to welcome Built Brands into the U.S. Ski & Snowboard family and look forward to providing our teams the fuel they need to reach the top of the podium.”