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2024 Outside Festival Hosts 'The Summit'

By U.S. Ski & Snowboard
May, 24 2024

Release courtesy of Outside. 

DENVER, CO  – Outside Festival, the inaugural outdoor gathering featuring incredible music,
immersive experiences, and inspiring films and speakers, coming to Denver June 1-2, is thrilled to announce an
extra day with THE SUMMIT presented by Outside For Business, an inspirational event for outdoor industry
professionals taking place on Friday, May 31.

“Outside and partners see a future where the inaugural festival can not only be the premier annual destination
for the everyday outdoor enthusiasts, but also for industry global outdoor thought leaders that are working on
new ideas to cultivate creativity and build a better, and more inclusive future for the outdoors, " said Robin
Thurston, CEO of Outside.

Acting as a true kick-off to one of the most anticipated events of the summer, THE SUMMIT will take place at the
Denver Art Museum and serve as a day of inspiration and education for seasoned and aspiring outdoor industry
professionals to join critical conversations that are paramount to the future of the outdoor industry.

“The outdoor industry is at a pivotal moment where, given the right resources and connections, it has the
potential to flourish into a powerful force in not only economic development and conservation but also in
stewardship, workforce development, and the intersection between public health and wellness, ” said Luis
Benitez, Trust for Public Land’s Chief Impact Officer. “The Outside Festival and THE SUMMIT are building a
framework where combined voices and interests can blossom.”

Attendees can expect a robust line-up of speakers from political and business sectors aimed at educating and
inspiring across three critical tracks: sustainability (climate and conservation), inclusion (access and equity), and
creativity (marketing, leadership, and trends). Conor Hall, leading the charge for Colorado's Outdoor Recreation
Industry, underscores the vital economic contribution of the outdoors to the state, “(the outdoor industry)
amounts to over $62 billion and provides employment for more than 500,000 individuals, constituting 18% of
Colorado's workforce. The necessity of amplifying the industry's voice, in the Outside Festival and now THE
SUMMIT serves as a platform to unite and empower both industry players and the community they serve.”
Early-bird tickets to THE SUMMIT that include all meals and a two-day GA pass to the Outside Festival start at
$495 for a limited time. In addition, also held on the same day, Friday, May 31, industry retailers, media, and
other VIPs won’t want to miss The Big Gear Show and (e)revolution Show industry day to check out up-and-
coming gear, attend industry-specific education sessions and stick around for an industry social gathering.
Attendance is FREE. For more information and to register, please visit or
Sponsors for THE SUMMIT include the Colorado Outdoor Recreation Industry Office, the Denver Art Museum,
The Conservation Alliance, and the Trust for Public Land.

# # #

Media Contact:
Austyn Dineen, Backbone,
Photo and Video Assets (Credit Outside)

About Outside Festival
The first-ever Outside Festival will take place in downtown Denver from June 1-2, 2024. This new event is a one-of-a-
kind celebration of everything outdoors, featuring music, films, speakers, and gear. The festival is designed for beginners
and experts alike, with experiences and inspiration for climbers, hikers, cyclists, skiers, and the everyday recreationist.
The Outside Festival is driven by a partnership between Outside Interactive Inc, The State of Colorado’s Outdoor
Recreation Office, and Visit Denver—all with a shared desire to make the outdoors more accessible and more inclusive.
For more information, including tickets, please visit

About Outside Interactive Inc.
Outside Interactive Inc. is the premier destination for outdoor inspiration, activation, and reward. Each month, Outside
reaches 80 million of the most active consumers in the world across its network of 25 media, digital, and technology
platforms, creating an experience for both longtime adventurers and those just getting started. Outside’s mission is to
get everyone outside. Outside’s subscription offering, Outside+, bundles best-in-class storytelling, videos, gear reviews,
mapping apps, online courses, discounted event access, and more to help people experience healthy, connected, and
fulfilling lives. Learn more at