Addaday, a world leader in injury prevention and recovery technology, announced today it has been selected as the Official Handheld Recovery Equipment Partner of U.S. Ski & Snowboard, the Olympic National Governing Body (NGB) of skiing and snowboarding. 

The new multi-year partnership brings Addaday’s award-winning technology to help U.S. Ski & Snowboard Team athletes recover from their demanding training and provide them with a competitive edge. Addaday’s advanced and comprehensive range of recovery tools will be available to athletes in the U.S. Ski & Snowboard Center of Excellence in Park City, Utah, and on the road when athletes compete at events.
 

“We went through extensive testing of handheld recovery tools to ensure that our elite athletes have access to the very best technology and Addaday stood out to meet the demands and unique challenges of our sports,” said Troy Taylor, High Performance Director at U.S. Ski & Snowboard. “Few other brands are innovating as fast as Addaday nor offer as expansive a range of high-quality recovery products that we need to give our athletes the edge as we embark on the journey to 2022.”

“For an organization like U.S. Ski & Snowboard to entrust the recovery needs of its elite athletes in Addaday is a great honor and a testament to how far we’ve come in developing the best technology on the market,” said Hugh Williams, President of Addaday. “We look forward to working with U.S. Ski & Snowboard to continue fueling our innovation and helping its athletes move, train and compete at their fullest.”

Introducing the U.S. Ski & Snowboard Special Edition BioZoom™

Among the many Addaday tools that will help athletes stay in peak condition is the new U.S. Ski & Snowboard Special Edition Bluetooth-Enabled BioZoom Percussion Device. The much-enhanced replacement for Addaday’s current BioZoom can help decrease muscle soreness and pain, enhance blood flow and circulation, accelerate warm-up and recovery and increase range of motion.

The enhanced version of Addaday’s popular BioZoom features Bluetooth technology for added functionality that will be introduced this fall and a patented ergonomic, rubber-coated long-reach handle to help users easily access those hard-to-reach aches and pains – even for those with smaller hands. Among the quietest percussion devices on the market, the BioZoom has variable speed settings (intensity range between 20-52Hz) and five unique myofascial specific attachments to help users fully customize their therapies. The removable battery has a life of one hour at maximum intensity or three hours at the lowest intensity. Each device comes with a U.S. Ski & Snowboard branded protective carrying case.

The U.S. Ski & Snowboard Special Edition BioZoom is now available for pre-order (while stocks last) at Addaday.com at a special introductory price of just $199, making it truly one of the best value percussion devices on the market today. Customers will receive their orders by September 15, 2020.

“Percussion devices don’t need to be a luxury item, providing relief to the few who can afford it,” said Hugh Williams, President of Addaday. “We’re excited to make a best-in-class, connected massage therapy product available to everyone to keep them moving at their peak level.”

U.S. Ski & Snowboard’s partnership with Addaday underscores the brand’s status as a world leader in recovery technology. Already, the brand is the Official Recovery Partner of USA Climbing, The Basketball Tournament and the Western States 100 Mile Endurance Run. It is also the Official Massage Chair of IRONMAN and IRONMAN 70.3 U.S. Series. In addition, many teams and professional athletes at the highest levels of football, baseball, hockey and Olympic sports now use Addaday’s products for their recovery needs.

“Active therapy can help everyone from elite athletes to people with sedentary lifestyles keep moving at their best. Treating both professional and amateur athletes every day, I have found that reducing lower extremity swelling and inflammation can be the difference between competing and being on the sidelines,” said Dr. Michael Venezia DC, CSCS, Addaday’s Head of Bioanalytics and Mechanics. “The BioZoom delivers deeper penetrating vibratory relief to your tissue, decreases pain sensitivity and reduces swelling and inflammation.”

For more information on Addaday, visit www.addaday.com. Follow the brand on social media at @addadayrecovery.

###

About Addaday
Addaday is a connected fitness company focused on pre-and post-exercise recovery to help people move better and live their fullest. Its devices deliver targeted therapies and techniques used by professionals to prime the body for exercise, speed recovery and treat or prevent injury. Addaday is the Official Handheld Recovery Equipment Partner of U.S. Ski & Snowboard, the Official Recovery Partner of USA Climbing, The Basketball Tournament, Western States 100 Mile Endurance Run and provider of other leading sports organizations. It is also the Official Massage Chair of IRONMAN and IRONMAN 70.3 U.S. Series. In addition, many teams and professional athletes at the highest levels of football, baseball, hockey and Olympic sports now use Addaday’s products for their recovery needs. For more information, visit www.addaday.com.

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2020, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org.

On Wednesday, July 15, Henri Rivers, CEO, President and Founder of Drumriver Consultants and President of the National Brotherhood of Skiers hosted a virtual panel “Discussing Racial Diversity in Snowsports,” which brought industry leaders and participants together for a frank conversation about the current landscape of racial diversity in our industry and to begin to talk through ways we can create a more inclusive community. 

“We reached out and looked for organizations that are already making a difference and with whom we can better partner with,” opened Tiger Shaw, President and CEO of U.S. Ski & Snowboard, in explaining the origins of the panel. “I say better partner because we were already, let’s say, lightly engaged, but only lightly. How can we leverage our influence and how can we get our athletes and 35,000 members more involved? … How can we get more proactive and leave behind the passive, the lightly engaged, which is driven by a not-much-we-can-do attitude. We can make a difference and we are committed to making a difference.”

Tiger opened, sharing that U.S. Ski & Snowboard is far from diverse, and that the social unrest sparked by the death of George Floyd awakened the organization to the need to reevaluate its practices and influence in order to help affect change. U.S. Ski & Snowboard hosted this panel with the goal of sparking real conversation around issues of race and inclusion within the snowsports industry, to educate its membership and to provide a platform for the panelists to be heard. 

Henri moderated, and focused on the key issues and challenges we face: how to attract more diverse populations to skiing and riding and how to welcome those who are already in the sport today. Snowsports Industries America Board Chair Wendy Carey shared her unique views, as did NSAA CEO Kelly Pawlak. Coach Forrest King-Shaw talked about raising his own ski racers and the adversity he has faced throughout his career, including being pinned to the ground by the California Highway Patrol near Mammoth, Calif. Former U.S. Ski Team member and now coach, Lauren Samuels talked about her experience as being female and black in a seeming opposite world. Schone Malliet and Constance Beverley discussed their extraordinary organizations that bridge the gap to bring underrepresented kids to skiing and riding.
 

So what’s next?

We realize at U.S. Ski & Snowboard that this will be a long process. Internally we are revising and refining our diversity, equity and inclusion strategies and programming. Externally we will continue to engage with the panelists who joined us for this discussion, as well as others, to create meaningful partnerships and leverage our position as a leader in the snowsports space. Working together as a whole industry is how real change will be affected. 

This is the first in a series of events U.S. Ski & Snowboard will host on the subjects of diversity, equity and inclusion as we continue to engage our industry partners and participants. Future events will be communicated when details are available.

For more information on the panelists and their organizations:

Henri Rivers (moderator)
CEO, President and Founder, Drumriver Consultants
President, National Brotherhood of Skiers


Henri Rivers is a native New Yorker and an avid skier and outdoor enthusiast for over 45 years. He is a professional ski instructor, certified master teacher and children’s specialist as well as a U.S. Ski & Snowboard alpine coach, jury advisor, referee and official. He coaches in the alpine race program at Windham Mountain in the Catskill region of New York.

Henri became involved with the National Brotherhood of Skiers in 1996 and has held many positions within the organization. He started as a club president and moved on to become the Mid-west regional competition director. In 2003 he became a coach for the national team of NBS and in 2008 was appointed the Olympic Scholarship Fund Administrator. During his tenure as OSF administrator he grew the national team to 15 athletes. In 2016 he was appointed the National Competition Director and in 2018 was voted in as the Executive Vice President of the National Brotherhood of Skiers. He served for two years and was elected National President of the NBS in March of 2020.

Constance Beverley
CEO, Share Winter Foundation


A former Wall Street lawyer turned winter sports activist, Constance Beverley joined the Share Winter Foundation as the CEO in 2017. Share Winter Foundation strives to improve the lives, health and fitness of youth through winter sports, and to create a more diverse and inclusive winter sports community. In addition to her work with the Share Winter Foundation, Constance has worked with other winter sports organizations including the Kelly Clark Foundation, SheJumps, STOKED, and Boarding for Breast Cancer.

Wendy Carey
CFO, Seirus Innovative Accessories, Inc.
Chair of the Board of Directors, Snowsport Industries America


Wendy Carey is the Executive Vice President and CFO of Seirus Innovative Accessories, Inc., a major manufacturer and distributor of cold weather apparel accessories. She serves as the Chair of the Board of Directors of Snowsports Industries America and sits on the Board of Directors for SOS Outreach. A native of California, Wendy is passionate about her family, being outdoors and being open. She is an avid soccer fan (and sat on the Board of Directors of the Peninsula Women’s’ Soccer League from 1990-2012), loves snow skiing among many other outdoor pursuits.

Forrest King-Shaw
Coach & Staff Trainer, Squaw Valley/Alpine Meadows
 Teams

Forrest King-Shaw has over 20 years experience as a coach and instructor for Squaw Valley Alpine Meadows. He is a U8/U10 & Development Coach for the Squaw Valley Ski Team, a National Brotherhood of Skiers Scholarship Director and National Competition Director, a U.S. Ski & Snowboard Skillsquest Accredited Evaluator and a PSIA Examiner and Clinician. Forrest spends over 100 days in ski boots annually.

Schone Malliet
CEO & President, Winter4Kids


A Bronx, NY Native, Schone has a BA in Economics from Holy Cross College and an MBA from Pepperdine University. He was a Marine Officer and Pilot, CEO of Technology Companies in the Bay Area, and founder of the National Winter Sports Education Foundation. He is a Level 200 Coach, TD, a member of the U.S. Ski & Snowboard Eastern Region Children’s Committee and is the CEO and President of Winter4Kids, which is embarking on its sixth season.

Kelly Pawlak
President/CEO, National Ski Areas Association


Kelly Pawlak started her career in the ski industry at Mount Snow Resort, VT in 1985 and served as general manager from 2005 - 2017. She has 30 years of experience at Mount Snow and held a variety of duties, including vice president of marketing and sales and vice president of resort operations. Pawlak served on the Vermont Ski Area Association board where she was chair until 2017. She also served on the Vermont Chamber of Commerce board, the Dover Planning Commission and Dover Development Review board. In November of 2017 she accepted a position at the National Ski Areas Association as president/CEO.

Lauren Samuels
U.S. Ski Team (2009-2010); University of Utah Ski Team (2013-2017); FIS Level Club Coach, Team Gilboa Club (2019) and Rowmark Ski Academy (2020)


Lauren Samuels was born and raised in Minneapolis and learned to ski at age 2. She started racing with Team Gilboa out of Hyland Hills, MN, and developed as a ski racer until she was named to the U.S. Ski Team’s development team in 2009 after winning J2 Nationals Overall and Downhill titles. In 2011 and 2012 Lauren competed as an invitee to the U.S. Ski Team’s C Team racing on the NorAm and Europa Cup circuits. From 2013-2017 Lauren skied for the University of Utah’s NCAA Division 1 Ski Team and became a National Champion her senior year, during which she was Team Captain. She earned a B.S. in Athletic Training and completed her medical school prerequisites. After finishing undergrad, Lauren coached for 2 years at Team Gilboa and Rowmark. This September she will start a graduate program at the University of Oregon, studying Sports Product Management with the intentions of pursuing a career in the outdoor industry. Lauren is also a newly named member of the U.S. Ski & Snowboard’s Diversity, Equity and Inclusion Committee.

Tiger Shaw
President and CEO, U.S. Ski & Snowboard

Tiger Shaw, a two-time Olympian whose business career includes past positions at K2 and Volkl Skis, DealerWire, DealerTrack, and Global Rescue, joined U.S. Ski & Snowboard initially as COO in 2013, becoming CEO in March 2014. During his athletic career, he won nine U.S. Championship titles, regularly finished in the top 10 at World Cups and held top-15 world rankings in two disciplines. A 1985 graduate of Dartmouth College in economics and engineering, he was an NCAA slalom champion while racing for Dartmouth. Since joining U.S. Ski & Snowboard, he has served the USOC as Vice Chair of the National Governing Bodies Council (NGBC) and as a member of the NGBC Leadership Liaison Group, working with the US Center for Safe Sport. 
 

Please join U.S. Ski & Snowboard on Wednesday, July 15 at 11 a.m. MDT for a digital panel, “Discussing Racial Diversity in Snowsports,” moderated by Henri Rivers, CEO, President and Founder, Drumriver Consultants; President, National Brotherhood of Skiers. We are bringing industry leaders and participants together to have a frank and open conversation about the current landscape of racial diversity in our industry and begin to talk through ways we can create a more inclusive community. How did we get here? What can we do better now? What do we need to work towards long-term?

As the Olympic National Governing Body (NGB) for skiing and snowboarding in the United States, we have a responsibility to do better in supporting greater access to the mountains. Our first step in this process was (and is to continue) to listen, learn and let voices be heard. Opening up to these difficult, yet necessary discussions gives us hope that over time we can affect real change. 

Featuring:

This will be the first in a series of events we plan to host on the subject of diversity and inclusion as we continue to engage our industry partners and participants.  Please join us virtually on Wednesday, July 15 at 11 a.m. MDT.  

Register now! 
Join by computer via web browser
Join by mobile device via web browser or the GoToWebinar app
Registration URL: https://attendee.gotowebinar.com/register/2258376400854554128 
Webinar ID: 672-206-243

On Monday, June 8, we posted a letter from our CEO and President, Tiger Shaw, sharing how U.S. Ski & Snowboard was taking steps to develop a more inclusive and diverse community within the snowsports industry. 

Being open to different voices and taking the time to listen is our first step. One voice we’d like to share with you is African American Alpine Ski Coach Charles “Chuck” Harris. Chuck reached out to Tiger after reading the letter on our website, with his own letter. Chuck called us out, called Tiger out, and asked us to take a deep and critical look at ourselves. This lead to an extended conversation between Chuck and Tiger and will be the beginning of a productive, lasting relationship committed to affecting real change in creating more diversity in skiing and riding.

We recognize that as an organization we are not leaders on the subject of racial diversity. But our platform is large and so we are humbled and honored to share Chuck’s voice with our community and beyond. 

-------------------------------------

Open Letter on Diversity in Our Sport

Mr. Shaw,

First I am an African American Alpine Ski Coach. 

I read your post on the USSA website regarding diversity. I must say you have a lot of work to do. I have been in and around the sport of ski racing for a great many years. I wonder if you actually realize how hard it is going to be to change the culture of our sport and the cities and towns where it resides. It will NOT be easy and it will be resisted. A lot of that resistance will not be overt but it will be there.

First let me address what you and the leadership of USSA know or don’t know. Do you know how many athletes of color are members of USSA? Do you know how many coaches of color are in USSA? How many alpine officials of color are members of USSA? How many people of color are in leadership positions in member clubs? If you have to scramble to find the answer or call over to membership, that is part of the problem. If membership doesn’t know that is an even bigger problem. Because that means it wasn’t important for you to know. In the time I have been here in the Far West (since 1994) I never once have seen the CEO at a divisional race. I would hope at some time the leader of US Ski and Snowboard would head out and see what goes on in this sport. If you want to change things you and the leadership need to get out to where things are happening at the ground level and listen without reservation. Yes you (USSA) did do the survey regarding women in the sport and yes women in this sport get treated very poorly by many of the men. I have often told some of my female colleagues “female is the new black.” You can take most of the negative comments regarding black people from 40 years ago, remove the slur for black and insert female or other slur. It’s the same degrading comment. The only thing that changed was the gender. Yet that same survey left me feeling that I and people that look like me in this sport are not important.

My involvement in Alpine Ski racing and the ski industry has given me some of the greatest moments of my life. There is something magical about alpine racing. Something pure. Athlete, mountain, clock. No judges it is fair down to its core. No judges no opinion, fastest time wins. Skiing has taken me to Europe and South America. It has made me not only bi-lingual but given me an extended family outside the US. My Grandmother was born in S. Carolina in 1885. 20 years after the Civil War. A woman with more grace and dignity despite what she faced in the world than I will ever have. For her skiing was like travelling to the moon. It was not even in the realm of the possible. Black people simply did not ski. For me 3 generations later to be a professional alpine coach speaks to my family's journey. One of the greatest moments for my family my mom and my aunts and cousins was seeing me march in opening ceremonies at the Olympic games. For my mother that was the culmination of a dream that took over 100 years of hard work. I wish my dad had been still alive to see it. But then it leads to the other question why am I the only one? Why after all these years are there so few that look like me?

Skiing has also produced moments of blinding rage. Rage that I have to choke down because reacting would only have negative repercussions for me in the long run. I can’t afford to be mad. I can’t allow myself to react. I ask you this. Have you ever been afraid of travelling to any community for a ski event? I have. Have you ever worried that you might reserve a hotel room and when you arrive it suddenly magically wouldn’t be available? That has happened to me. There are places I have had to go to in this industry where I order take out and stay in my room because I don’t feel safe in that community. In many cases if I do go out I only go in groups of other coaches that I know. Getting into an altercation with the locals or the local police would only serve to damage myself, my program and my athletes. In order for me to be able to move forward in my career I cannot fight back. Have you ever been pulled over by the police, had your truck searched, emptied onto the sidewalk and then been left there? The phrase “I have rights” never comes out of my mouth.  That would in most cases result in a night in jail and me not being on the hill the next day to do my job. How do you think I felt when I purchased a hot chocolate and coffee at a ski resort during a FIS race and looked at my receipt and it said “Ghetto Mocha”. After getting the Olympic coaching job from the Argentine Federation I had a parent say to me ”How did you luck into that job?” I just bit my tongue and replied ”I did the work”. All the work, study and years I put in to be awarded no earn that level of trust, taken down to “He must be lucky” You have to wonder why it is that at times I have felt more respected and welcome in Argentina than in my birth country. The same feeling my father had upon returning from Europe after World War 2.

There are many challenges facing people of color in our sport. For most of us professional involvement means that we will not be living and working in a location where there are many people that look like us. In some cases the Resort or club can be a warm welcoming place but the community not so much. Add to that factor that most ski towns do not have large populations of color to draw employees from. We are also in an arms race in this and other sports. There are parents with the “Country Club” mentality who will spend large sums of money on their child. That gives the impression that someone of modest means cannot afford to compete and that drives away talent. Because talent and inclusion is not what they want in the sport.

I would suggest you first find out who, and where we people of color are in this sport. Maybe reach out to Forrest Kingshaw, Schone Malliot, Eric Smith, Andre Horton, or myself. You will never know or maybe even understand what it’s like to be us. But at least you might get some guidance and perspective. The change we need in our country, society, and our sport will not be brought about by people of color. It can’t. We have been waiting for that change after how many repeated injustices. It will only happen when the rest of you say enough, we will not do this, we will not allow this anymore.

We have come to a crossroads here in the US. A fire is raging, a fire that was started by over 200 years of kindling. A few years ago after another incident of a police stop gone horribly wrong, one of my athletes asked me a question. This child looked at me and said “Stuff like that doesn’t happen to you coach?” I could see the look in his eyes when I told him “yes it has happened to me.” It gave me hope for our futures. I could see that he saw the injustice in it.  I could see that that type of injustice just touched home for him. A child KNEW it was wrong. And it broke my heart that I had to be the one to reveal that fact of life to him.

Respectfully,

Charles A. Harris
Coach lvl 400, TD 4, Ref 4, CO 4, Instructor National de Argentina (4)
Head Mens Speed Coach Argentina Olympic Team 2002
USSA Clinic Leader

U.S. Ski & Snowboard does not condone acts of violence, underage drinking, or discriminatory language or actions that criticize, ridicule or otherwise disparage another individual’s race, color, creed, national origin, gender, sexual orientation, marital status, religion, or age. U.S. Ski & Snowboard recently became aware of content that portrays Deven and Kiernan Fagan behaving in a way that is in violation of U.S. Ski & Snowboard's Athlete Agreement and Code of Conduct. Effective immediately, Deven and Kiernan will be subject to a formal, indefinite suspension. Kiernan and Deven’s return to U.S. Ski & Snowboard sanctioned activities is reliant upon completing diversity and sensitivity education. U.S. Ski & Snowboard will work closely with Kiernan and Deven in the coming months to evaluate their progress and team status.

I have been wrestling with what the right response is from us and me, as our country is rocked by unrest following the unjust killings of George Floyd, Breonna Taylor and Ahmaud Arbery. What can our organization do as a member of the bigger snow sports industry? The current state of affairs has necessitated much introspection. I want to share with you our initial reaction and plans.

As a lifelong member of the ski industry, I admit that it is easy to feel isolated from discrimination, racism, and inequality. The mountains are our safe haven and provide a convenient block from the broader pain and suffering of our world. I regret my lack of attention. As an industry, much work remains in creating wider access to the mountains.

It is no secret that U.S. Ski & Snowboard and our sports are historically white and despite many great programs in place, we could use more widespread initiatives for marginalized communities to participate. We could attempt to justify this with excuses, but when you drill down, the core issue is that there has been a lack of broad responsibility to do so. We can start by improving our organization, and better engage with and support those around us. We will lead by action and use our influence to help others.

This effort will not come without its challenges. Frankly, we have a long way to go to ensuring progress and creating more diversity across our industry. In 2017, U.S. Ski & Snowboard created the Diversity and Inclusion Committee which was tasked with assessing the state of diversity and inclusion in the organization and to make recommendations moving forward. In 2018, we committed to creating and executing a plan to develop a more diverse and inclusive community within U.S. Ski & Snowboard in line with our Mission and Vision, and our Diversity and Inclusion Statement. 

We have so far made progress in the area of gender equality, specifically creating more opportunities for women in coaching, as well as incorporating diversity and inclusion initiatives as part of our club certification process beginning FY20. But we need to make more headway in creating a real connection between the sports we love and underrepresented communities. 

Moving forward, we will not make promises we cannot keep, but will commit to tangible actions as an organization.

• We will host an Athlete Town Hall on June 18 focused on increasing diversity in our sport. We will discuss this topic and bring forth honest conversation creating awareness, and offering realistic steps towards making positive change.

• Locally, we will open the lines of communication with Park City and Salt Lake City-based non-profits to introduce underrepresented youth to winter sports and support the fight for racial justice. 

• Nationally, we will work with our member clubs to promote inclusivity at the grassroots level. Many clubs are extraordinary in this aspect but many also need our leadership.

• Additionally, nationally, we will open the lines of communication with organizations that work to promote the sports of skiing and snowboarding to underrepresented youth to understand how we can affect change.

• Internally, we will open new and replacement staff positions for longer amounts of time and use different advertising avenues than normal.

• We will engage experts to better guide and train us and our employees, on tolerance and diversity.

• We will step up our effort to better diversify our boards in all respects.

The sadness and confusion that has resulted from the tragic events have created a sense of unrest for many around the nation. We will use this moment as a catalyst. We hope to increase and celebrate diversity within the organization, our athletes, members, donors, and our fans across the world.

If you have thoughts, suggestions or ideas on how we can better ourselves and strengthen this organization by creating true inclusivity, please reach out.

Sincerely,

Tiger

Active Interest Media (AIM) and U.S. Ski & Snowboard today announced that NASTAR operations will transfer to its previous ownership, AIM. Through this transition, AIM and U.S. Ski & Snowboard will continue to partner in the marketing, promotion, and growth of the 52-year-old NAtional STAndard Race series that boasts more than 100,000 annual races at over 100 resorts around the country.

“NASTAR can trace its roots back to 1968 when the program was developed by SKI Magazine,” said AIM CEO Andrew Clurman. “We are excited to bring NASTAR back under our roof at AIM with SKI Magazine. AIM is well-positioned to continue to develop the lauded NASTAR brand, and we look forward to garnering greater awareness and participation in the sport of ski racing nationally.”

“NASTAR has always been an important entry point for aspiring racers to our development pipeline in alpine ski racing and we are excited to see it continue to grow under AIM once again,” said U.S. Ski & Snowboard President and CEO Tiger Shaw. “Many of the best U.S. Ski Team athletes got their start at NASTAR - a tradition we expect to continue. We look forward to working with AIM to inspire participants of all ages to get involved in ski racing.”

U.S. Ski & Snowboard will transfer operations to AIM in the coming months. AIM will handle all forward operations interfacing with resorts while U.S. Ski & Snowboard will complete any outstanding business operations from last season. Any advance registrations for the Nationals this year will be honored in 2021 and will be transferred to AIM in the transition.

###

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2020, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org

About Active Interest Media
One of the world's largest enthusiast-media companies, Active Interest Media publishes leading consumer magazines such as Yoga Journal, Backpacker, SKI, Vegetarian Times, Sail, Old House Journal, and more. The company's five divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, and Outdoor Group—reach more than 39 million people in 85 countries. AIM also operates thriving B2B platforms, online universities, and retail events. Core competencies include lead generation, marketing services (through its in-house agency, Catapult Creative Labs), and video production. Its businesses include Warren Miller Entertainment, the most successful adventure-film company in history; IDEAFit, the world's leading organization of fitness and wellness professionals; and AIM Studios, a seven-person unit dedicated to digital video. Active Interest Media's customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.

Media inquiries:
Lara Carlton, lara.carlton@usskiandsnowboard.org
U.S. Ski & Snowboard

Jess McGee, jmcgee@aimmedia.com
Active Interest Media

Outstanding business regarding last season:
Lindsay Arnold, lindsay.arnold@usskiandsnowboard.org
U.S. Ski & Snowboard

Questions regarding all future activity:
Jess McGee, jmcgee@aimmedia.com
Active Interest Media

National Championships Entry Information
(855) 912-5965
https://nastarsupport.ussa.org