U.S. Ski & Snowboard announced today the appointment of Guy Slattery as the organization’s new Chief Marketing Officer. Slattery will be responsible for all aspects of U.S. Ski & Snowboard's brand development and communications. Prior to joining the organization, Slattery was CMO at VICE Media. He will report to President & CEO Sophie Goldschmidt.

As CMO, Slattery will be responsible for setting U.S. Ski & Snowboard’s overarching brand strategy and marketing plan to expand the profile of the organization and its athletes across all disciplines, including the U.S. Ski Team, U.S. Snowboard Team and U.S. Freeski Team. He will oversee the strategy and execution of U.S. Ski & Snowboard’s marketing, communications, social media, broadcasts, content development, events and creative services to grow the organization’s fan base and maximize revenue streams, and opportunities with media, brands and influencers.

“Guy is a dynamic and highly regarded award-winning marketing executive who I’m confident will lead the growth of U.S. Ski & Snowboard’s global profile,” said Sophie Goldschmidt, U.S. Ski & Snowboard President and CEO. “His extensive successes in entertainment marketing and content development align very well with our organization’s vision for the future of snow sports. We are thrilled to have Guy lead our marketing efforts and drive commercial success through a long-term brand strategy. I look forward to working with him on developing new ways to engage with and grow our communities.” 

“Being a ski and snowboard enthusiast myself, I understand the passion and commitment that athletes, teams and brands bring to snow sports, and I look forward to helping raise the national and global profiles of all involved,” said Slattery. “I’m thrilled to work at the epicenter of this culture, and I’m looking forward to working with Sophie to continue building on the organization’s storied legacy.”

Slattery most recently served as CMO and President of TV for VICE Media, where he built and led the team that launched the Emmy award-winning television network VICELAND. After launching VICELAND, Slattery was promoted to Chief Marketing Officer, where he drove growth and innovation through the development and marketing of the VICE brand portfolio (VICE.com, VICE News, VICE TV, VICE Studios, Refinery 29, Virtue, Pulse Films) across all platforms and lines of business, including advertising and design, brand positioning and identity, branded content, consumer research and insights.

Before joining VICE, Slattery was Executive Vice President of Marketing at A+E Networks, responsible for all marketing, creative and brand strategy for A&E and HISTORY during a period that saw both networks grow to become among the top five entertainment networks in cable. Before his tenure at A+E Networks, Slattery led marketing and communications for the National Geographic Channel globally and held marketing leadership roles at Sky UK, Star TV Asia, and MGM.

Slattery holds a B.A. degree in economics from the University of Manchester in England. He is an avid snowboarder and will be relocating from New York to Park City, Utah.

ABOUT U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams: alpine, cross country, freeski, freestyle, snowboard, Nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and value of team. For more information, visit www.usskiandsnowboard.org

FOR MORE INFORMATION CONTACT
Kevin Flight, Elevate Communications/U.S. Ski & Snowboard, kflight@elevatecom.com

Vuarnet, the iconic French eyewear brand, and U.S. Ski & Snowboard, the Olympic national governing body of skiing and snowboarding in the United States, announced today a new agreement to become an Official Eyewear Supplier of the U.S. Ski Team. 

Vuarnet’s alpine heritage and Olympic legacy run deep. Founded in 1957, Vuarnet’s Legend was born when French ski racer Jean Vuarnet won the Olympic downhill at the 1960 Squaw Valley Games wearing the original 02 model with SkilynxTM lenses, a disruptive new technology. Vuarnet has been crafting exceptional eyewear ever since then in its factory near Paris, France, which has received the prestigious Living Heritage Company (EPV) label. Vuarnet was also a sponsor of the 1984 Los Angeles Summer Olympic Games. 

Offering the highest level of protection, Vuarnet mineral glass lenses provide absolute clarity in the intense alpine environment. Passionate about quality and innovation, Vuarnet is proud to protect athletes’ sight when it matters most. New for the brand since reentering the U.S. market in 2016 is the introduction of goggles and an entire sports collection, featuring bio-nylon lenses designed to meet the needs of the world’s best athletes and athletes at heart. 

Vuarnet’s shared love of sport at all levels aligns with U.S. Ski & Snowboard’s mission in developing the future of competitive skiing and snowboarding. 

“We are proud to enter into this new partnership with U.S. Ski & Snowboard and reintroduce ourselves to the competitive U.S. snowsports world,” said Vuarnet CEO David Belhassen. “The mountains are in our roots and DNA, and we look forward to supporting athletes as they pursue greatness on and off the slopes. Our founder, Jean, was all about innovation in style. We are happy to align in our shared values of hard work, perseverance and sheer love of snowsports and the mountains.”

“Vuarnet and skiing are synonymous. The brand enjoys a great history on the slopes, and we are thrilled to partner with them to introduce their world-class eyewear to a whole new generation of athletes and snowsports enthusiasts,” said U.S. Ski & Snowboard Chief Revenue Officer Michael O’Conor. “Vuarnet’s commitment to craftsmanship and innovation mirrors our athletes’ pursuit of excellence. We could not be more thrilled to welcome them to the U.S. Ski Team family.”

Vuarnet is proud to bring on athletes across disciplines as part of its roster and looks forward to building the relationship with U.S. Ski & Snowboard year over year.

###

About Vuarnet 
Vuarnet is the iconic French eyewear mountaineering brand founded in France by Jean Vuarnet in 1957.

Jean Vuarnet, a talented French skier, won the Olympic downhill gold medal at the 1960 Squaw Valley Winter Olympics. A great lover of mountains and nature, he notably created the Avoriaz ski resort in 1966, the first French resort without cars, with an avant-garde vision of eco-responsibility. 

Today, Vuarnet produces its mineral glass lenses in its own French factory, using traditional manufacturing methods unchanged since its inception. Vuarnet mineral glasses, 100% natural and recyclable, provide the best protection against sunlight reflection thanks to LynxTM technology. Since 1957, the brand has offered timeless classic iconic frames that are still bestsellers. Vuarnet embraces its roots in 1960s skiing, nostalgia for craftsmanship, and the art of living in the French mountains.

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org

Media Contacts
Vuarnet
Shannon Welch
Chapter 2 Agency
shannon@chapter2agency.com

U.S. Ski & Snowboard
Courtney Harkins
Elevate Communications
charkins@elevatecom.com

U.S. Ski & Snowboard announces today that AIRPHX, a leader in air purification technology, is now an official supplier.  

AIRPHX has provided air purification and complete indoor disinfection technology to U.S. Ski & Snowboard’s USANA Center of Excellence in Park City since 2020, reducing infection risk throughout the sports medicine, administrative and weight/training facilities within the team’s headquarters. AIRPHX air purification technology will also travel with the team to reduce airborne and other infection risks for athletes on Team USA that are competing in Beijing. 

“We are very excited to kick off our relationship with AIRPHX during an important season,” said U.S. Ski & Snowboard Chief Revenue Officer Michael O’Conor. “Given their validated track record in reducing infection risks in professional and intercollegiate athletic facilities and the USANA Center of Excellence itself, we are proud to call them an official air purification supplier.” 

“We are honored to be an Official Supplier to U.S. Ski & Snowboard as our Team USA athletes travel to and participate in the most exciting and important competitions of their lives,” said AIRPHX President William Pommerening. “We are proud to reduce the risk to our athletes as they travel overseas in this time of heightened infection risk.”  

About AIRPHX:  
AIRPHX provides patented air purification technology that continuously eliminates airborne and surface pathogens. Founded in 2015 and headquartered in McLean, Virginia, AIRPHX has expanded rapidly into intercollegiate sports, counting almost 20% of the Power Five conference athletic programs as customers, professional sports, health care facilities and other industries. The company’s technology has been validated in active athlete, staff, patient and customer environments including the USANA Center of Excellence. The company has also received independent clinical data demonstrating reduced infections in health care facilities including reductions in central line infections, antibiotic resistant bacterial and viral infections and toxic mold infections. AIRPHX products are protected by issued and pending patents and trade-secrets. AIRPHX products are proudly Made in America and are unique in the market. For more information on AIRPHX, please visit www.airphx.com.  

About U.S. Ski & Snowboard 
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org. 

FOR MORE INFORMATION CONTACT 
Courtney Harkins
Elevate Communications/U.S. Ski & Snowboard
charkins@elevatecom.com

Bill Pommerening
President, AIRPHX
wpommerening@airphx.com

U.S. Ski & Snowboard today announced its continued partnership with airweave as the Official Bedding Supplier of the organization and the title partner of the airweave Sleep Center in U.S. Ski & Snowboard’s USANA Center of Excellence headquarters.  

airweave, the Japanese bedding brand built on innovation and sleep research, has partnered with U.S. Ski & Snowboard since 2018 to help the teams perform at the highest level. The sponsorship now extends to the airweave Sleep Center, an area in the U.S. Ski & Snowboard Team’s USANA Center of Excellence headquarters designed for sleeping, allowing for crucial recovery for athletes as they train for World Cups and the upcoming Olympic Winter Games Beijing 2022. Athletes will be utilizing airweave’s newest customizable bed designs and airweave MattressFit technology for a personalized sleep experience developed to promote deeper sleep and recovery for every body type. airweave will provide customizable mattress toppers and pillows for U.S. Ski & Snowboard Team athletes and staff attending the 2022 Olympics, bringing both the comforts of home and a competitive edge to Beijing.  

“Our athletes are consistently on the move between travel, training and competitions,” said U.S. Ski & Snowboard Chief Revenue Officer Michael O’Conor. “Sleeping well is extremely important, and one we prioritized by partnering with airweave four years ago. Having airweave on board with our team through another Olympic Games is a crucial part of ensuring our athlete’s preparation.” 

In addition to sponsoring the team, airweave is also partnering with four U.S. Ski & Snowboard athletes as ambassadors: 2018 Olympic silver medalist freeskier Alex Ferreira, freestyle skier and World Cup winner Winter Vinecki, snowboardcross rider and three-time Olympian Faye Gulini, and retired two-time Olympic alpine skier Alice (Mckennis) Duran. U.S. Ski & Snowboard is part of airweave’s history of supporting elite athletes and teams, which includes Team JAPAN, figure skating champion Nathan Chen and the 2020 Tokyo Olympics and Paralympics as the Official Bedding Partner.  

“I am very pleased to join the airweave family as an ambassador and as representative for how important sleep really is,” said Ferreira. “Being in the most comfortable bed and producing the best possible sleep will be indicative to my success in Beijing for the 2022 Winter Olympic Games. I will sleep hard so that I can ski harder!” 

“We are proud to announce our continued support for the U.S. Ski & Snowboard Team,” said airweave Founder and CEO Motokuni Takaoka. “airweave’s story has always been with the athletes, as they were the first group of users who noticed improvements in their sleep. We are excited to see the U.S. Ski & Snowboard athletes compete and win this season, knowing we are supporting them with our latest design concept and technology.” 

For more information on airweave, please visit www.airweave.com.  

About airweave:  
airweave is the Japanese bedding manufacturer known for their unique mattress core material airfiber® and built on scientific research. Offering optimum breathability, even pressure distribution and support, airfiber® is the latest in sleep surface technology while also being 100% washable and eco-friendly. Airweave is the only mattress brand with sleep research accepted into major research journals, with studies that suggest airfiber® can offer deeper sleep and improve athletic performance over traditional foam and spring mattresses. airweave aims to be recognized as a global sleep solution brand, designing innovative products for use at home, while traveling and everywhere in between. 

www.airweave.com  

About U.S. Ski & Snowboard 
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2021, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org. 

FOR MORE INFORMATION CONTACT
Courtney Harkins, Elevate Communications/U.S. Ski & Snowboard, charkins@elevatecom.com
Vanessa Rojas, airweave, vanessa_rojas@airweave.jp  

###