Wigwam, the 117-year-old company in Sheboygan, Wisconsin, has teamed up with U.S. Ski & Snowboard, the Olympic national governing body of skiing and snowboarding in the United States, as the official sock provider.

The multi-year deal will provide ski and snowboard athletes, coaches, and on-snow support staff with socks knit in the U.S.A. that provide comfort, durability, and unrivaled patented performance. 

“For more than 100 years, Wigwam has been dedicated to enhancing the lives of their customers,” said U.S. Ski & Snowboard Chief Revenue Officer Michael O’Conor. “Their commitment to work with our athletes and coaches, and to develop socks specifically catering to athletic needs, will pay huge dividends as we enter another Olympic cycle.”

Wigwam recently provided athletes and staff competing in Europe, and on the world’s biggest athletic stage, with their SynchroKnit™ Snow Junkie socks to keep them warm, comfortable and support peak performance.  SynchroKnit™ technology knits socks with patented precision that enables socks to follow the natural contour of the foot. It is the only sock with a truly custom fit.

“We are delighted to have the opportunity to work side by side with U.S. Ski and Snowboard and partner at multiple levels,” said Chief Merchandising Officer Margaret Newhard. “Wigwam’s legacy in the outdoors runs deep and we feel confident this collaboration will not only strengthen athlete and support staff during their year-round training and competition, but also inspire upcoming generations of aspiring athletes.”

The partnership will include co-branded products, and social media content and campaigns centered around U.S. Ski & Snowboard athletes

About Wigwam
Since 1905, Wigwam has been family-owned, rooted in Sheboygan Wisconsin, and committed to knitting socks in the United States. Its longevity can be credited to the company’s fervent commitment to quality, comfort, and innovation.  For four generations, Wigwam has been knitting socks with life in mind, no matter what it brings. Enhancing consumers everyday experiences is part of the brand’s legacy and part of what has led to the development of three patented technologies by the company. Ultimax® and INgenius® constructions elevate the properties of knitting yarns and maximize moisture management. SynchroKnit® powered by Wigwam® focuses on a revolutionary new way of knitting that provides a fit like no other because it is knit like no other. Wigwam’s craftsmanship is felt on every foot it touches. For more information visit www.wigwam.com.

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org.

For More Information:
Tom Horrocks
U.S. Ski & Snowboard
tom.horrocks@usskiandsnowboard.org

U.S. Ski & Snowboard announced today that Kappa, Italy’s leading sportswear brand, has signed a multi-year sponsorship as Official Technical Apparel Partner of the U.S. Ski Team, U.S. Freeski Team, and U.S. Snowboard Team. This is the first time a single outerwear and race suit provider has outfitted all the U.S. teams.

As a global lifestyle brand with a focus on athletics, fashion, innovative campaigns and collaborations, Kappa will outfit all teams with outerwear, speed and race suits beginning with the 2022-23 season and provide additional support for all U.S. domestic and FIS World Cup events through the 2032 season. The partnership also includes outfitting all U.S. Ski & Snowboard athletes who will compete in the 2026 Olympic Winter Games in Italy and the 2030 Olympic Games. The partnership will include a fashion retail line helping to expand Kappa’s footprint across the U.S.

“We are incredibly excited to partner with such an iconic brand that will enhance our team’s performance and style,” said U.S. Ski & Snowboard President and CEO Sophie Goldschmidt. “The opportunity to have a single outerwear and race suit provider for all teams will allow us to streamline every aspect of this partnership to reach its fullest potential. In addition, Kappa’s research and development will provide U.S. athletes with significant technical advantages as they focus on next season, the 2026 Olympic Winter Games and beyond.”

Born in Turin, Italy in 1967, Kappa is the leading Italian sportswear brand that produces apparel, footwear and accessories for sport and leisure. Present in more than 130 countries and worn by professional athletes and style enthusiasts around the world, Kappa is recognized for its heritage of technical sportswear and a non-conformist blend of Italian technology and style. Recognized as The Champions Jersey, Kappa’s iconic Omini Logo is featured on many of the top teams in soccer and Formula 1, along with other sports teams and athletes worldwide. 

“We’re truly honoured to start this long-term partnership with the U.S. Ski & Snowboard,” said Lorenzo Boglione, Vice President Sales, BasicNet S.p.A. “For Kappa, this is a great opportunity as well as a wonderful comeback to sponsor an American national team, as we did from 1982 to 1988 with the USA Track and Field. We are very proud to dress these incredible athletes. Being together in the Milano-Cortina 2026 Winter Olympics here in Italy will be amazing.”

Throughout the partnership, Kappa will collaborate with U.S. Ski & Snowboard athletes and coaches on research and development aspects of athletic performance wear. For the alpine speed suits, the collaboration will include wind-tunnel testing and proprietary custom-tailored suit development.

The partnership also includes U.S. Ski & Snowboard athlete activation and ambassador programs, broadcast, social media and digital promotion rights, custom competition content creation and email marketing campaigns with the U.S. Ski & Snowboard fan base. Kappa branding will also be seen on all athlete uniforms and team gear, as well as available to consumers through U.S. Ski & Snowboard and Kappa official branded merchandise.

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About Kappa
Kappa® is one of the brands owned by BasicNet SpA, an Italian company that also owns Robe di Kappa®, Jesus Jeans®, K-Way®, Superga®, Sabelt®, Briko® and Sebago®, leading clothing, footwear and accessories brands for sport and leisure. BasicNet operates worldwide through a network of entrepreneurs who, under license, produce or distribute products with the Group’s trademarks. BasicNet provides these companies with research and development, product industrialization and global marketing services. All business processes take place solely via the internet, which makes BasicNet a “fully web integrated company”. BasicNet, based in Turin, has been listed on the Italian Stock Exchange since 1999.

About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2022, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to fully funding the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org

Elevate Communication
Courtney Harkins
charkins@elevatecom.com

Kappa
Filippo Maffiotti
maffiotti@basic.net