Spyder Launches New Freeski Collection
Spyder, a leading ski and performance brand and long-time apparel partner of U.S. Ski & Snowboard, today launches a new freeski specific collection now available to the public. Over the past two years, Spyder has been working with athletes and designers to carefully create a new freeski collection that is both impressive in appearance and from a functional standpoint. U.S. Freeski Team member Maggie Voisin (Whitefish, Mont.) has been part of the design and development process since the beginning.
“I’m so excited to be a part of the Spyder Team and to have worked closely with everyone at Spyder to help create the new freeski collection,” said Voisin. “This new line bridges the gap between stylish and technical gear. I know everyone will love the final product!’
Spyder has been the exclusive official apparel partner of the U.S. Ski Team since 1989. In 2019, they expanded their partnership with U.S. Ski & Snowboard, bringing on the U.S. freeski and freestyle teams. Today, Spyder is back in a big way in the freeskiing space. In the early years of the sport of freeskiing in the late 90’s, and the first decade of the 2000’s, Spyder and its Venom collection sponsored some of the godfathers of skiing such as Shane McConkey, Seth Morrison, Corey Vanular, JP Auclair and Kent Kreitler, just to name a few. U.S. Freeski Team head coach Skogen Sprang was sponsored by Spyder from 2004-2009.
“Team Venom was a large part of freeskiing then,” said Sprang. “They were an awesome sponsor and I am happy to see their continued support of the sport.”
Today, Spyder has taken on a new generation of freeskiers who continue to evolve and progress the sport. Members of the Spyder freeski team include Voisin, U.S. Freeski Team alumnus Bobby Brown (Breckenridge, Colo.), American Quinn Wolferman (Missoula, Mont.), as well as a notable list of international big mountain and competitive freeskiing athletes. You can expect big things from Spyder in the coming years. Check out their new 2019-20 freeski collection at spyder.com/freeski.
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2018, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, which owns a portfolio of global entertainment and lifestyle brands. Headquartered in New York City, ABG manages, elevates, and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers, and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels and more than 4,950 branded freestanding stores and shop-in-shops around the world. ABG is committed to transforming brands by delivering a compelling product, content, business, and immersive brand experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms, and emerging media. ABG’s portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson® (managed brand), Nautica®, Aéropostale®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Frederick's of Hollywood®, Nine West®, Frye®, Jones New York®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, 1.STATE®, CeCe®, Chaus®, Spyder®, Tretorn®, Tapout®, Prince®, Volcom®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel®, and Henredon®. For more information, please visit authenticbrandsgroup.com.
About Global Brands Group Holding Limited
Global Brands Group Holding Limited (SEHK Stock Code: 787) is one of the leading branded apparel, footwear and brand management companies. The Group designs develops, markets and sells products under a diverse array of owned and licensed brands and a wide range of product categories. Global Brands’ innovative design, capabilities, strong brand management focus and strategic vision enable it to create new opportunities, product categories and market expansion for brands on a global scale. In addition, the Group is the global leader in the brand management business through its joint venture, CAA-GBG Global Brand Management Group.