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Hedlum Named as U.S. Ski & Snowboard’s Official Non-Alcoholic Beer

By Leann Bentley
November, 2 2023

(PARK CITY, UTAH - Nov. 2, 2023) U.S. Ski & Snowboard officially announced Hedlum as the exclusive non-alcoholic beer of U.S. Ski & Snowboard through November 2025. 

Hedlum, “the Official Non-Alcoholic Beer of Good Times,” based out of New York, recently burst onto the scene and offers a unique line of craft-style non-alcoholic brews. The brand stays true to offering a product that everyone can go all-in with, pairing perfectly with the goals of U.S. Ski & Snowboard, which include going all-out and continuously pushing the boundaries of sport. 

As the exclusive non-alcoholic beer of the team, Hedlum will hold the premium associate sponsor title at three domestic World Cup events: the Stifel Killington Cup, Toyota U.S. Grand Prix at Mammoth Mountain and the Visa Big Air presented by Toyota at Copper Mountain. Additionally, Hedlum will be served at U.S. Ski & Snowboard VIP hospitality events, the USANA Center of Excellence and fundraiser events. 

“Hedlum is proud to partner with U.S. Ski & Snowboard,” said Tim Dwyer, CEO of Hedlum. “Cheers to these athletes who inspire to be the best in the world, and we celebrate their exhilaration for their journey without the hangover!"

To learn more about HEDLUM, visit


U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2023, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, nordic combined, and ski jumping. In addition to fully funding the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit

HEDLUM, based in New York, is a non-alcoholic brewing company. Launched in the Summer of 2023, HEDLUM has hit the ground running going all-out with delicious, balanced flavors so their fans can go all-in on whatever they’re into-and make a clean getaway in the morning. As “the Official Non-Alcoholic Beer of Good Times,” HEDLUM is all about giving people permission to have fun – exactly as they are ,where they are, and who they’re with. Everyone should have a seat at the table, a stool at the bar, or a place at the party, whether they’re drinking or not.

For more information visit: